While many of our favorite luxury brands are experiencing major transition periods, Saint Laurent’s strong, distinct vision, under the creative direction of Anthony Vaccarello, is here to stay.
That vision comes to life once again in new campaign images starring Hailey Bieber, Lina Zhang, and Jake Hodder. Lensed by Nadia Lee Cohen, the images offer a quintessential spring feel with an undeniable vintage vibe to match Saint Laurent’s newest drop.
Dubbed Tangerine Temptation, Saint Laurent’s buzzy new campaign showcases its May capsule collection, full of pieces that ooze the ease of warm spring days, wherever you are.
The images convey the lightheartedness that comes along with the season—pool days meet chic nights, and Saint Laurent has you covered no matter what’s on the agenda.
Saint Laurent’s Tangerine Temptation Campaign Channels Effortless Spring Glamour
The images feature summer-ready fits, from chic bathing suits and sunglasses to iconic bags like the Niki, alongside new shapes. One of Vaccarello’s newest silhouettes, the Amalia, is shown in vintage white, perfect for the warm-weather months.
Meet Saint Laurent’s Latest Must-Have Silhouette
Plus, staple pieces that are quickly becoming some of the most wanted of the season, like the brand’s coveted P.A.R.I.S slingbacks and Nylon Cassandre Windbreaker, take center stage alongside the introduction of a slouchy, chic new hobo bag dubbed the Hortense Hobo.
The spacious carryall arrives in crinkled, shiny leather and is defined by its chain shoulder strap, finished with a Cassandre ring detail that nods to the Yves Saint Laurent archives. The cool-girl carry arrives in black and white and is available for pre-order now alongside the full seasonal selection.
Discover more below and shop now via Saint Laurent.
do we not know any other models?!
Sadly all the brands are recycling the same 3 nepo babies to get the eyes from the 18-30 aspirational luxury market. How well it works I’m not sureeee. Would love to see some actual data on how much product they move/future sales they create.
FR. we are never going to stop seeing kardassian-jenners, hailey beiber because they want gen z women money.
How is she even a model?
the photo of her posing like she’s trying to pee in the woods is frying me
I was thinking squats (as in exercise) but your comment made me spit my smoothie I laughed so much 🤣
Is it me, or that yellow/gold? dress looks like a raincoat but make it fashion?
An orange garbage bag, belted. That was my tought.
The Hortense is tempting. Need to see it, touch, and try it on before I form a definitive opinion. First impression is I like the look of it.
why they think a photo of that bargain bin nepobaby trying to pass a bowel movement is going to sell luxury bags is beyond me, but this campaing has made me less likely to be interested in anything from this [out]house past, present, or future.