Over the last year and a half one of the most controversial trends we’ve covered is the logo obsession. When it comes to logos, most people feel strongly in either direction—you either love them, or you hate them. From Fendi and Louis Vuitton to Balenciaga and Burberry, nearly every brand has cashed in on the logo mania of the last two years.
From all over logo prints to in your face, large and in charge logo hardware, brands have not been shy about self promoting their names on everything from handbags and tech cases to jeans and t-shirts. Fendi released an entire logo-centric collection in late 2018, helping the brand’s popularity rise exponentially in 2019, according to Lyst.
Additionally, logo love products from both Chloé and Gucci were beloved by consumers, helping both brands to jump in popularity with consumers. While it’s ironic to think that the 2000s began with the logo love and the 2010s ended with it, when we take a look at what’s to come later this year, it seems that logos may be on their way out.
Personally, I’m not opposed to logos, and that’s likely because as a true 90’s baby, I came of age in the early 2000s right in the midst of the logo obsession. The very first bags I lusted over were monogram bags from various designer brands. Additionally, when it comes to logos, some are true classics, take for example Louis Vuitton’s iconic monogram canvas, which is rooted in rich history. Whether logos are trending or not, monogram canvas will always be a go-to for some.
When looking back at the runway shows of the last month, it seems that designers are taking a different approach for the later half of 2020, with Fendi focusing less on its FF logo, and more on new versions of its fan favorite silhouettes. Additionally, both Chloé and Valentino shied away from its, somewhat aggressive, large logo hardware for fall, once again hinting that the logo love is on its way out.
Are you ready to see the logo hype die down?
Waiting for the anti logo preachers to start loving this article haha. Despite pink rabbits I love this logo trend but sometimes its definitely too much and it shows you only wear clothing for others. Subtle trends however are kind of bland, like I hate the re-issue Chanel, very Aldo. I think minimalist logos are the perfect cross. Such as canada goose jackets or even the ysl sac de jour. If you know, you know!
Logos will never be completely gone because people enjoy having recognizable brands. It’s an easy way to signal to yourself and to others what tribe you belong to. When I was younger, I was all about Gucci, LV, Prada, JPG logos (remember the early 2000s???). When I see pictures today, I cringe. My taste has drastically changed. To each their own.
Yes, please.
Logos are nice if they add artistic additions to bags in the form of a pattern or a touch of metal (Like Gucci’s GG or YSL). But when a brand name is thrown on a bag just to announce to people across a room, “I have a designer bag” (like Balenciaga) and it is gratuitously thrown on there, it seems tacky and desperate.
I don’t care if the logo trend is on the way out. I love a good logo. If other people think I’m tacky, then I’ll wear my tacky badge with much pride.
I love a “good” logo, but it’s subjective. I love Chanel, Dior, LV, Gucci, YSL and Hermes. If that’s tacky, I’ll take it.
It was always out tacky!
I’ve stopped buying new bags because of the logo trend, it’s way too tacky IMO. I’m not a billboard! I prefer classy over trendy, so until it’s over and as long as my older classic designer bags hold up, that works for me. It has kept me from wasting money on trends that I won’t wear or use in the future anyway. If I need a new bag, I can buy resale which is better for the environment anyway.
Agree! Walking around looking like a billboard is truly tacky!
Wearing one piece or carrying a designer bag is fine with me. When you’re dress head to toe in logo’s it looks ridiculous. Walking around looking like a designer billboard is tacky and in my opinion looks like you have no sense of fashion, due to your advertising. Simple and chic is always best!
Haha! Makes me think of Steve Munichun’s wife and her tweet getting off the jet during Trump’s first year in office!
Logomania perfectly catered to the people to whom it is important that other people see exactly which labels they are wearing. I’m so glad that I am not one of them. It is never that important who sees what I am carrying or what they think of it. An unexpected compliment from a stranger may make me smile, OK, but my life doesn’t depend on it.
Not a logo fan either, for two reasons:
1) If I wear a big logo, they should pay ME, rather than me paying them to advertise their brand (not because I’m so glamorous & sexy, more like the people who get paid to drive a company advertising “wrapped” car or get a company logo tattooed on their face or neck–y’all remember that?!)
2) Big logos are what motivate people to buy those HORRIBLE fakes sold on street corners. I can’t imagine wanting to carry a bag I pay a ton for, to have people assume I carry a cheesy $45 fake if I don’t hand it to them for their personal examination. Unless I have my butler and PA follow me around everywhere.
I don’t mind logos as long as they’re worn sparingly. A head to toe logo emblazoned outfit is just a bit much. I guess the logo trend comes and goes as I’ve seen the same thing happening a few years back when logos went out of style and then came back. Now it’s going out of style again for who knows how long.
But if people who like logos keep wearing them because it makes them happy, I don’t see any harm in that.
People can do what they like, I am not going to spend my money to be a walking advertisement. I am not going to PAY a company to be their billboard. I just don’t get it and hope the world comes to their senses and stop already.
People can do what they like, I am not going to spend my money to be a walking advertisement. I am not going to PAY a company to be their billboard. I just don’t get it and hope the world comes to their senses and stop already.
People can do what they like, I am not going to spend my money to be a walking advertisement. I am not going to PAY a company to be their billboard. I just don’t get it and hope the world comes to their senses and stop already.