Handbag names are usually pretty boring. Designers routinely choose supermodels’ first names, names of famous Manhattan streets (uptown or downtown, depending on the brand’s market positioning), nonsense words meant to sound expensive or exotic and are distinctive enough return helpful Google results for online shoppers–mundane stuff. That’s why I nearly shot Diet Coke out my nose earlier today when I came across the Saint Laurent Blogger Bag: Hedi Slimane had one more sassy arrow left in his quiver on the way out the door at YSL.

Since the rise of the style-blogging hordes circa 2010, “blogger” has become a somewhat pejorative term in the fashion industry, usually lobbed at young women who take lots of outfit photos and swan around outside various global Fashion Weeks in hopes of being noticed by street style photographers. During Slimane’s tenure at Saint Laurent, the brand’s less expensive bags have become incredibly popular with that demographic because many of them feature the brand’s iconic logo very prominently. In some people’s minds, they’re a visual shortcut into trying to trick the world into thinking your Zara outfit is actually Céline.

That’s not entirely fair, of course, but it’s enough of an in-joke in the industry that apparently Noted Petty Human Hedi Slimane and his staff couldn’t resist poking at the stereotype. At $995, the new Blogger Bag is the least expensive day bag on the brand’s lineup (beyond gussied-up cosmetic pouches and the like), and it offers just enough leather real estate for a big ol’ YSL logo, an oversized tassel and not much else. Of course, there’s only so much room in a square Instagram crop, and this bag’s tiny proportions free of the rest of the space for it to be displayed with your brand new Dior Technologic Sunglasses and maybe some latte art.

You can pick up a Blogger Bag of your very own for $995 via Saks.

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Share Your Thoughts With Us

  • Sophie Proust

    HA HA HA

  • Sophie Helen Spiegelberger
  • Sandy

    I think it is nice but, didn’t Gucci already do this with its Soho Disco bag?

    • Sparky

      Yup, and the Disco is nicer.

      • Sara

        And bigger.

    • Sara

      Yep. I have the Gicci Soho, it’s bigger, softer and cheaper! Plus, The gold monogram on this bag cheapens it.

  • Gigi

    It’s cute! If I didn’t already hoard enough tiny bags, I’d probably pick this one up. I do admit, I’m a slut for Saint Laurent

  • Kate

    Oh, man. I really like it, but I feel like I shouldn’t.

    • Laura

      I have it and it is stunning! Even though most of these comments are obnoxious! Like the Gucci bag hasn’t got a huge GG sign on the front? And I got this bag £200 cheaper than the Gucci!? The price has gone up in this bag I wouldn’t pay the huge increase they are charging but the fact they are asking more already when I just bought mine says it’s money well spent! So have a look to see if like me you can still find it at the lower price. (I got mine from Farfetch!)

  • lol!

  • Yoshi1296

    LMFAOO I’m in tears!!! This is the type of petty i aspire to be. Hedi knows how to drag lmao!!!!

    • Eleanorscreasman3

      “my room mate Mary Is getting paid on the internet 98$/hr”..,……..!wc392ctwo days ago grey MacLaren P1 I bought after earning 18,512 DoIIars..it was my previous month’s payout..just a little over.17k DoIIars Last month..3-5 hours job a day…with weekly payouts..it’s realy the simplest. job I have ever Do.. I Joined This 7 months. ago. and now making over. hourly 87 DoIIars…Learn. More right Here !wc392:?:?:???? http://GlobalSuperJobsReportsEmploymentsMysticalGetPayHourly$98…. .??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??::::::!wc392…

  • HelloHappylife

    Not worth the $$$ to me it’s not a practical bag for everyday because it doesn’t hold much. It looks like a bag a 5 year old would put cheap Chapstick inside to wear around.

  • Aliza Zibkoff

    Why waste so much on a bag. Just get a temporary logo tattoo across your forehead. Just make sure your gigantic shades don’t cover it.

  • Kenya

    I really liked this cute bag until I realized I could not fit one reasonable item inside! Not even an Iphone 6, set of keys and lipgloss

    • Laura

      I have this bag and my I phone 6s does fit in it! I love the bag!

    • Pamela

      it’s ting. ALL of their crossbody/shoulder ARE TINY. I laughed when I tried them on at saks.

  • FashionableLena

    Cute and impractical which describes most personal style blogs. I. Love. It.

  • Doris

    hahahaha i laughed at the last line. dior sunglasses and latte art. so true… haha

  • Jewish Chick

    If it’s wasn’t for us women on IG showing his line, the company would NOT be where they are. #NotCool

  • Giselle

    I enjoyed the reading Amanda! I saw the bag today and it was tiny. I love ysl, but you can get a brooch and stick it on smth, much cheaper.

  • Casey

    Did anybody ever stop to think that maybe it’s called the Blogger bag because a lot of bloggers are into little tiny crossbody bags? It’s not their cheapest bag and it’s not their first bag at that price point. They have a huge tote for the same price, and other tiny bags for under $600.

  • Vanessa Luna

    How disgustingly snobbish of them.

  • Gina Fuller

    How snobby, Amanda. How do you even know this was supposed to be a dig at fashion bloggers?

  • Lana

    You can laugh all you want but I love it. And I can fit a lot of basic stuff (phone, keys, iipgloss, etc) in it, just check my review! http://www.thestylishvoyager.com/ysl-monogram-blogger-bag/