Handbag names are usually pretty boring. Designers routinely choose supermodels’ first names, names of famous Manhattan streets (uptown or downtown, depending on the brand’s market positioning), nonsense words meant to sound expensive or exotic and are distinctive enough return helpful Google results for online shoppers–mundane stuff. That’s why I nearly shot Diet Coke out my nose earlier today when I came across the Saint Laurent Blogger Bag: Hedi Slimane had one more sassy arrow left in his quiver on the way out the door at YSL.

Since the rise of the style-blogging hordes circa 2010, “blogger” has become a somewhat pejorative term in the fashion industry, usually lobbed at young women who take lots of outfit photos and swan around outside various global Fashion Weeks in hopes of being noticed by street style photographers. During Slimane’s tenure at Saint Laurent, the brand’s less expensive bags have become incredibly popular with that demographic because many of them feature the brand’s iconic logo very prominently. In some people’s minds, they’re a visual shortcut into trying to trick the world into thinking your Zara outfit is actually Céline.

That’s not entirely fair, of course, but it’s enough of an in-joke in the industry that apparently Noted Petty Human Hedi Slimane and his staff couldn’t resist poking at the stereotype. At $995, the new Blogger Bag is the least expensive day bag on the brand’s lineup (beyond gussied-up cosmetic pouches and the like), and it offers just enough leather real estate for a big ol’ YSL logo, an oversized tassel and not much else. Of course, there’s only so much room in a square Instagram crop, and this bag’s tiny proportions free of the rest of the space for it to be displayed with your brand new Dior Technologic Sunglasses and maybe some latte art.

You can pick up a Blogger Bag of your very own for $995 via Saks.

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Sophie Proust
Sophie Proust
6 years ago

HA HA HA

Sophie Helen Spiegelberger
Sophie Helen Spiegelberger
6 years ago
Sandy
Sandy
6 years ago

I think it is nice but, didn’t Gucci already do this with its Soho Disco bag?

Sparky
Sparky
6 years ago
Reply to  Sandy

Yup, and the Disco is nicer.

Gigi
Gigi
6 years ago

It’s cute! If I didn’t already hoard enough tiny bags, I’d probably pick this one up. I do admit, I’m a slut for Saint Laurent

Kate
Kate
6 years ago

Oh, man. I really like it, but I feel like I shouldn’t.

Laura
Laura
6 years ago
Reply to  Kate

I have it and it is stunning! Even though most of these comments are obnoxious! Like the Gucci bag hasn’t got a huge GG sign on the front? And I got this bag £200 cheaper than the Gucci!? The price has gone up in this bag I wouldn’t pay the huge increase they are charging but the fact they are asking more already when I just bought mine says it’s money well spent! So have a look to see if like me you can still find it at the lower price. (I got mine from Farfetch!)

missarewa
6 years ago

lol!

Yoshi1296
Yoshi1296
6 years ago

LMFAOO I’m in tears!!! This is the type of petty i aspire to be. Hedi knows how to drag lmao!!!!

HelloHappylife
HelloHappylife
6 years ago

Not worth the $$$ to me it’s not a practical bag for everyday because it doesn’t hold much. It looks like a bag a 5 year old would put cheap Chapstick inside to wear around.

Aliza Zibkoff
Aliza Zibkoff
6 years ago

Why waste so much on a bag. Just get a temporary logo tattoo across your forehead. Just make sure your gigantic shades don’t cover it.

Kenya
Kenya
6 years ago

I really liked this cute bag until I realized I could not fit one reasonable item inside! Not even an Iphone 6, set of keys and lipgloss

Pamela
Pamela
6 years ago
Reply to  Kenya

it’s ting. ALL of their crossbody/shoulder ARE TINY. I laughed when I tried them on at saks.

Laura
Laura
6 years ago
Reply to  Kenya

I have this bag and my I phone 6s does fit in it! I love the bag!

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