For fashion lovers, social media can tell a lot about what’s currently trending. One quick unlock of your iPhone, and you’re immersed in the fashion world, all with the click of a few buttons. The internet has a massive impact on not only how we shop but also what’s trending and for how long. And when it comes to social media, our feeds can tell a lot about what people are wearing and talking about. Instagram, TikTok, etc., also offer an overall sense of the hottest products, and if you’re looking for concrete data to support the conclusions you’ve made simply by following fashion, look no further than Lyst.
To pinpoint the world’s most-wanted products and brands, Lyst formulates a quarterly report that analyzes more than eight million items. The Lyst formula takes into account search engine data, social media call-outs, page views, sales, and more to bring you an accurate list of the what’s what and the who’s who in fashion for a three-month period.
Lyst’s Q2 2023 report just dropped; we’re here to break it all down!
Loewe Takes the Reins
In a move that should come as no surprise this quarter, Loewe jumped four places, taking the top spot away from Prada as the world’s hottest luxury brand. One of the world’s oldest luxury leathergoods Houses, Loewe has bloomed under the direction of Jonathan Anderson, and the Loewe love shows no signs of slowing down. Loewe has undergone somewhat of a renaissance, branching out from its if you know, you know appeal to become top of mind amongst luxury consumers. In the last year, the brand has climbed an incredible 13 places, taking the reins as number one. During Q2, searches for Loewe increased by 19%, with its Anagram tank top taking first place as the hottest product of the quarter.
Other notable mentions include Goyard, which Lyst notes is a brand to watch, as searches for the storied French Maison were up by 95% as limited-edition products celebrating its 170th year continue to drop. Louis Vuitton also jumped two spots this quarter, on the heels of its first Men’s collection under the new creative direction of Pharrell Williams.
Hot or Not
When it comes to specific products, in addition to the Loewe Anagram Tank, the brand’s classic Raffia Basket Bag also was a hit this quarter, l(y)sted as the fourth hottest product. When it comes to bags, surprisingly, Longchamp’s classic Le Pliage made the Lyst as well, with searches for the brand up 56% in the last three months. Other product callouts to watch were The Row’s City flip flop and Loro Piana’s logo baseball cap, both in a twist of quiet luxury fate.
