The influence of the Asian market on luxury fashion gets stronger seemingly every day. Yesterday, news broke that Hermes’ quarterly profits leapt nearly 25% based on the strength of leather goods sales in Asia – no small feat on top of the handbag giant’s already-soaring financials. Today, we’re pleased to announce that Net-a-Porter, one of our favorite online department stores, has launched a new homepage servicing the Asian Pacific market and Chinese-language customers. Previously, Net-a-Porter’s international site had serviced parts of Asia, but the new site expands that coverage and offers several new benefits to Asian customers.

The new site is available through and will geo-target automatically for customers located within the countries it services. Alternately, both location and language preferences are manually customizable for all customers, regardless of physical location, and Mandarin Chinese has been added to the site’s language options. The Asia Pacific site also features pricing specific to the market and a product selection almost identical to that of the North American site. According to a Net-a-Porter spokesperson, the site’s launch means that customers in the Asia Pacific market will enjoy faster, lower-cost delivery than they had experienced in the past, as well as the addition of a customer care team in their time zone.

With what often feels like exponential growth in the Asian market, the future of the luxury industry will likely be won, at least in part, by the businesses who are able to find ways to best serve Asian customers, who are generally a world away from and speaking a different language than a brand’s headquarters and corporate staff. With this local site launch, Net-a-Porter seems as though it intends to be one of those companies.

Countries and localities serviced by the new site include Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

Ready to shop? Visit our Net-a-Porter boutique, full of PurseBlog picks!

Net-a-Porter Asia Pacific Product Page Chinese

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

Share Your Thoughts With Us

Now Trending

Featured Articles

A Closer Look
A Close Look At The Already Sold Out Louis Vuitton Lipstick Case
And a peek at what else fits inside…
The Ten Best Designer Bags Under $1,000, Spring 2019 Edition
Refresh your bag collection this spring without breaking the bank
Celebrity Purse Lines: The Good, the Bad, and the Ugly
Offering us the handbags nobody asked for
Join 135,000+ enthusiasts and sign up for our newsletter