Scarlett Johansson Louis Vuitton1

With photographers Mert Atlas and Marcus Pigott, Scarlett Johansson stepped foot in the Louis Vuitton Spring/Summer 2007 advertising campaign with slighty tinted pink hair and the gorgeous skin we all are envious of.

“With the Spring/Summer 2007 collection, we wanted to create something very fresh, very feminine, very pretty”, says Marc Jacobs, Louis Vuitton Artistic Director. “And when it came time for the advertising campaign, we thought who would best represent this – someone young and fresh and slightly coquettish, with gorgeous skin and a figure made to wear bustier dresses and gold-heeled shoes, and we came up with Scarlett Johansson.”

The actress is thus the star of Louis Vuitton’s Spring/Summer 2007 advertising campaign, which captures the spirit of the ready-to-wear in a series of deliciously pretty visuals shot by photographers Mert Alas and Marcus Piggott. Fusing echoes of 18th century fêtes galantes with an undercurrent of contemporary street style, the campaign depicts Scarlett Johansson as a not-so-innocent ingénue playing on a swing, wearing the collection’s delicate Liberty prints and ethereal voiles, and carrying the emblematic “That’s Love” shopper, filled with flowers as it was on the catwalk. The season’s other key accessories themes are also featured, including Polka Dots Flowers and Monogram Denim Patchwork bags, floral print hair bands and braided bracelets.

What do you all think of the campaign? Yay or Nay?
{Via Scarlett-Fan}

More pics and story after the jump :)

“What we strive for is to create a fresh mood and a new spirit each season – a different way for the Louis Vuitton woman to express her femininity, her confidence, her love of luxury. Our fashion statement varies from season to season, but the woman we depict in the advertising is always the same”, concludes Marc Jacobs.

When Scarlett Johansson turned up on the set for Louis Vuitton’s campaign in November 2006, the crew discovered the actress had given her famous blonde locks a pink tint because of The Prestige London Premiere. That suited Marc Jacobs just fine, given the romantic mood of his collection. “She looks like the French coquette”, Jacobs said of Johansson’s appearance in the campaign. “It’s just fresh, very romantic and extremely pretty.”

The Louis Vuitton Spring/Summer 2007 advertising campaign breaks worldwide from February 2007.

Scarlett Johansson Louis Vuitton

Scarlett Johansson Louis Vuitton2

More discussion on tPF here thanks to Prada’s Meadow!

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

Share Your Thoughts With Us

Now Trending

Featured Articles

Outfit Yourself This Valentine’s Day With Bags From Your Favorite Designers
Perfect bag picks to use now and beyond
Fashion Week
Meet the New Handbag Brand That Took NYFW By Storm
You’ll want to keep an eye out for Khaite Luggage come fall
PurseBlog Asks
PurseBlog Asks: What Do You Wish Designers Knew About What You Want in a Bag?
I’m craving simplicity in this world of trendy, Instagram-angled pieces
Join 135,000+ enthusiasts and sign up for our newsletter