Scarlett Johansson Louis Vuitton1

With photographers Mert Atlas and Marcus Pigott, Scarlett Johansson stepped foot in the Louis Vuitton Spring/Summer 2007 advertising campaign with slighty tinted pink hair and the gorgeous skin we all are envious of.

“With the Spring/Summer 2007 collection, we wanted to create something very fresh, very feminine, very pretty”, says Marc Jacobs, Louis Vuitton Artistic Director. “And when it came time for the advertising campaign, we thought who would best represent this – someone young and fresh and slightly coquettish, with gorgeous skin and a figure made to wear bustier dresses and gold-heeled shoes, and we came up with Scarlett Johansson.”

The actress is thus the star of Louis Vuitton’s Spring/Summer 2007 advertising campaign, which captures the spirit of the ready-to-wear in a series of deliciously pretty visuals shot by photographers Mert Alas and Marcus Piggott. Fusing echoes of 18th century fêtes galantes with an undercurrent of contemporary street style, the campaign depicts Scarlett Johansson as a not-so-innocent ingénue playing on a swing, wearing the collection’s delicate Liberty prints and ethereal voiles, and carrying the emblematic “That’s Love” shopper, filled with flowers as it was on the catwalk. The season’s other key accessories themes are also featured, including Polka Dots Flowers and Monogram Denim Patchwork bags, floral print hair bands and braided bracelets.

What do you all think of the campaign? Yay or Nay?
{Via Scarlett-Fan}

More pics and story after the jump :)

“What we strive for is to create a fresh mood and a new spirit each season – a different way for the Louis Vuitton woman to express her femininity, her confidence, her love of luxury. Our fashion statement varies from season to season, but the woman we depict in the advertising is always the same”, concludes Marc Jacobs.

When Scarlett Johansson turned up on the set for Louis Vuitton’s campaign in November 2006, the crew discovered the actress had given her famous blonde locks a pink tint because of The Prestige London Premiere. That suited Marc Jacobs just fine, given the romantic mood of his collection. “She looks like the French coquette”, Jacobs said of Johansson’s appearance in the campaign. “It’s just fresh, very romantic and extremely pretty.”

The Louis Vuitton Spring/Summer 2007 advertising campaign breaks worldwide from February 2007.

Scarlett Johansson Louis Vuitton

Scarlett Johansson Louis Vuitton2

More discussion on tPF here thanks to Prada’s Meadow!

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Share Your Thoughts With Us

  • Fantastic pictures of Scarlett Johansson.

  • Jeana

    OMG I love the love bag so much that i pre-ordered 4 of them! I also ordered the white tinkerbell, though I hate to pay $1700 per bag! Guess I’ll have to wait and see it they are worth it!

  • Vanessa Guerlaint

    really beautyfull pics of Scarlett !!
    could someone say me what the LoVe-bag cost ?? thanks Vanessa

  • what is the cheapest and nicest bag

  • Kristie

    I was wondering if anyone knows what the last bag (the white one) is called? and how much it is, i’m trying to find it online, but i can’t find out the price or the name. Thank you!

  • Vanessa Guerlaint

    Hello Kristie !
    it calles revertise-bag ! you can look at !

  • Marc

    I’m breathless … she is just ‘so’ exquisitely gorgeous … enough to make a priest kick a hole in a stained glass window … she’s absoluetly lovely in these pictures !! Who cares about the LV bags, for God’s sake; she steals the show completely here. A stroke of genius for LV … these are also some of the nicest fashion photos I’ve seen in a very long time … very classy.

  • Vanessa Guerlaint

    hey kristie ! sorry the name is riveting-bag !

  • ALBa

    April 15, 2007 hgZ

    Aloha to All.
    GORGEOUS photographs & selection of Miss Scarlett Johansson.
    Will love to see companies have the Vision & Moxie to utilize Non-Actor people in thier campaigns, And, pay Them a Decent Wage for Thier work, Also.


  • Prince

    Actresses can have the costliest stuff around dem,they r simply blessed.Lesliey Iconn Tripathi,has dis lovely vuitton bag dat my girl friend envies dis lovely actress.ha

  • Naggy

    Yay, but only for her face. (ipad)