In rather hectic fashion, Shannon and I made our way to New York last Monday for the unique chance to meet and greet the Chief Operating Officer of Louis Vuitton North America, Mr. Daniel Lalonde. When we received the invitation last week whilst being on vacation, there was no real hesitation before realizing that we had to take advantage of this unique opportunity.

The Location

Louis Vuitton Corporate Showroom NYC

Shannon and I had high hopes that the event was going to take place in the flagship store on 5th Avenue, in our fantasies we had envisioned Vuitton clearing a whole floor off eager shoppers and letting the event attendees roam the palace freely.

The disappointment was only faint when a kind SA in the store pointed us to the adjacent building down 57th Street, where part of Louis Vuitton N.A.’s corporate headquarters are located. To my pleasant surprise, the showroom was presenting beautiful pieces of LV’s fall collection, some of which I captured on camera.

The Crowd

Louis Vuitton Corporate Showroom NYC

Overall, I believe a good 25 people circled in and out of the showroom during the two hours that we chatted, networked, analyzed and cooperated. The publishers invited were mainly local New York fashion bloggers, some of which included our good friends Daniel and Rebecca Saynt, Yuli Ziv, Wendy Lam and the ever-so-fabulous Gala Darling. There were more, sadly I had not the chance to meet everyone.

The Challenge

Random Capture

Purpose of the cocktail & hors d’Å“uvre hour with Vuitton’s CEO and the delightful Vuitton staff was to continue the ongoing dialogue between the fashion house and us online fashion publishers and bloggers.

Generally speaking, the big challenge faced by independent fashion bloggers is the hesitant recognition and support by well-established fashion houses. Despite the Internet realm and its fashion bloggers having massive customer outreach, strong influence on buying decisions and readerships that challenge long-time print magazines, the relationship between online publishers and companies like Vuitton, Hermes, Gucci and the likes, is still in its infancy. To continue the relationship analogy, fashion houses and traditional print media enjoy a long-lasting marriage with kids, while online publishers are just out on their first date, clumsy, nervous and dripping ice cream on the date’s shoes.

The Dialogue

Louis Vuitton Cerf Clutch ~$2575Shannon and I actually had the opportunity to introduce ourselves and have a chat with Mr. Lalonde when he entered the showroom. To our astonishment, he seemed very receptive to our ideas and genuinely interested in our suggestions, requests and input. Not that we expected otherwise, but it was a very refreshing moment to realize that we were being heard and that we had (hopefully) contributed to paving the way for a closer relationship between publishers and LV. A very cool feeling to converse with a corporate head figure that makes decision on a daily basis that have an effect on millions of people. Humbling, really.

The CEO was not the only corporate figure in attendance that night. It was a sleek gentlemen who I met near the entrance of the showroom, who turned out to be the LV Director Of Advertising Eric Lichtmess. I noticed a yet-so-slight accent in his voice, it turned out that he was indeed from a city near where I grew up in Germany. We engaged in a very interesting discussion on general advertising strategies, Vuitton’s future plans in terms of online presence and devised plans for a possible collaboration. Very nice chap, a delight to talk to.

It was an absolute pleasure to meet everyone in attendance, including the PR managers (thank you Lesley) and other bloggers. Shannon and I had a great time and left the event with a feeling of accomplishment. The travels may have been crazy hectic, but there really is not a price tag on having opportunities, such as this one.

The Goods

We had the opportunity to capture some of the Fall 2009 collection accessories that were displayed in the showroom. Click each thumbnail for more information on the item!

Louis Vuitton Satin Plisse Matelasse ~$2,575   Louis Vuitton Satin Plisse Matelasse ~$2,575

Louis Vuitton Cancan Shoes ~$1270   Louis Vuitton Cancan Shoes ~$1350

Louis Vuitton Monogram Accessoires ~$1450   Louis Vuitton Monogram Paillete Alma ~$2575

Louis Vuitton Majesty Richelieu ~$5,000   LV Monogram Revelation Keepall 45 Bandouliere ~$3,630

Louis Vuitton Monogram Macassar Messenger PM ~$950   Louis Vuitton Silver Biseta Clutch ~$2095

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

Share Your Thoughts With Us

  • Ethan

    LOVE IT. Could you give specifics as to what you particularly asked him via members of TPF?

  • Longchamp

    Great article, fantastic photography and thanks for sharing. Hope you had fun too, sounds like you did.

  • TH

    Wow, you have the best job in the world! Love the recap. Thank you!

  • exotikittenx

    Great article! I love the photography. I’d also love to hear the questions and answers from the interview in which you were engaged with Mr. Lalonde.

  • Sadly, we have no transcript of our conversation. However, I am confident we will be able to do a Q&A with PB reader-submitted questions in the near future!

  • Tanya

    WOW! Sounds like a walk in the clouds!!! Congrats!

  • Dawn

    great write up and pictures vlad!!!!!!

  • BagAngel

    Sounds like a great event & opportunity Vlad & Shannon! Great pics thanks!

  • LV-nowwhat

    Sounds like a great evening, I love the pictures. Were there other bags that you did not photograph? Were they ok with you photographing? Also is the CEO going to look at TPF and see what we talk about?

  • They gave Vlad the ok to take a camera, which I was a tad surprised about but SO happy about!!!

    I think that was most of the bags, but I could be wrong!

    And yes, LV is aware of our site and I believe Daniel LaLonde looked at it before the event started and told Vlad that he did!!!!

  • Classic Chic

    ^ OMG, how cool is that Mr. LaLonde visited our website! Thank you Megs and Vlad for the write up and eye candy :) I look forward for the possible Q&A in near future~

  • Kimberley

    Absolutely gorgeous! Thanks so much for this great insight. I love the sleek detailing on these pieces. Time to save for that Silver clutch…swoon.

  • Liane

    That is so cool that they did that for you guys. I hope the big denim fashion houses do that for us at some point! Love the monogram revelation keepall…its like Speedy Monogram and Epi combined into one…love…I hope they make it in a 25 and 30 too!

    Liane @ Denimology

  • Fobobina

    As always Vlad you have provided some spectacular photos. For years the internet has been known as a great way to improve market share and it’s surprising that recognition of blogwriters such as PB is slow to catch on with the bigger fashion houses. Looks like this was a great event and thanks for reporting on it.

  • Bonnie

    wow what a fabulous opportunity! thanks so much for the great info and pics!

  • John 5

    That’s SO cool! I’m so envious of Vlad and Shannon for getting to meet with Mr. Lalonde…

    Great pics Vlad and I can’t wait to read any other updates on the cocktail reception!

  • howardu09

    What an amazing experience! I love the photos too….Are my eye deceiving me or is that a green graffiti speedy with PINK piping? Hot stuff!!!

  • ina

    Hi. You seem to “know your stuff”, so I was wondering if you could help me out a bit.
    I found a Chanel 2.55 online, and I was wondering if you could give me some tips.
    I am afraid of getting ripped of and getting a fake one, so can you take a look at this and tell me what you think? Here´s the link:

    I´ll be very thankful if you could answer me. Thanks!

  • pursemama

    Sounds so exciting, fabulous reporting! I can’t wait to visit the flagship store on 5th Avenue, in 2 weeks…..just being there gives me goosebumps!

  • Regina

    Thanks for the heads up! Glad you enjoyed your visit!

  • gail

    “disappointment was faint” not “feint”

  • yeh-yeh

    I couldn’t be happier that there is a blog like this, as it enables communication between a brand, its decision makers, and the customers, such that is never experienced before but which can only be enabled by the semi-informal track introduced by the blogosphere. In my view, attendances and collaborations such as this are extremely valuable for fashion brands tackling with controversial exposure in the Internet, and thus I must applaud the folks at Louis Vuitton for venturing to such relationship. Also, gotta say that the sequined pochette will be a huge success -although I guess they always are because of their approachable price tag. Nice photos, and well chosen runway items. I had to say this, because some of the pieces in the Fall Show got me a bit scared (and I might add the first real-life exposure with Madonna’s Met outfit didn’t really help!).

  • robeast

    loooooves LV!!!

  • Justine

    This is so exciting and awesome that you guys got to be a part of it. I love the shoes and the clutch.

  • amy

    wow its so amazing! you are so very lucky you were invited, thanks so much for the picturess! i think the new season pieces are interesting…but not for something akin to everyday use like some other pieces can be. speaking of which, i really adore the sprouse collection! thinking about getting a neverfull sprouse.. =)

  • Susannah

    LV are totally drool-worthy. Wish I could have been there! x

  • Amanda Valdez

    I need help. Can someone please pick up my jaw from the floor? Because the fall ’09 accessories are gorgeous.

    What a great opportunity to speak about such topics with Mr. Lalonde and others from the LV family! In regards to connecting to the online world, Louis Vuitton’s presence on Twitter alone is a move in the right direction. Its a great an easy way for the fashion house to connect to us and visa versa. I know that some industry professionals/insiders worry using such outlets could “cheapen” a luxury brand, but I don’t see that happening with LV. Their longetivity, amazing quality, and loyal customers and fans would prevent such a thing from happening. If anything, it would make the house and brand even better.

  • starblitz

    the shoes looks faboosh!

  • Lisa

    Sounds like a great experience! The photos are great.

  • socaltrojan

    sounds like you all had a fabulous time!

  • Maria

    wonderful pictures! And what a great opportunity that was. The new collection is gorgeous; especially love the clutches! Now I’m wondering what Mr. Lalonde wants to do with purse blog? Is it our turn to answer questions?

  • Linda

    Looks like fun, lucky you!

  • Sylvia

    wow that looks amazing!

  • AliCeleste

    Amazing. So colorful!

  • PaolaP.

    Excellent pictures!! And love 2009 fall purses!! Amazing!

  • Jenny

    those bags for Fall 2009 are beautiful! i especially love that alma.

  • Peggy Li

    gorgeous accessories! drool!

  • babietwinsue

    the night sounds amazing, great pics~

  • Anna

    Sounds awesome – great article!

  • kellie

    You are so very lucky!! Any girl’s DREAM!! :)

  • Monica @ Mommy Brain Reports

    Great article! Purses.. my one true obsession!

  • Lindsay

    Oh! I love them all! Thanks!

  • Angela

    i’m so jealous, look how delicious the purses are!

  • Rhonda Mason

    Sounds like you had a wonderful time! Great photos, thanks for sharing!

  • shirley brondum

    I love all the pics! Looked like fun! I am a fanatic of good quality handbags, so thanks for sharing!

  • Maryjane Vargas

    Oh, wow! I’m loving the fall 2009 collection. It’s nice to see different colors and textures on the purses.

  • Amanda

    Wow, so elegant and beautiful!!

  • Pam

    Such fun

  • Anna

    I wish I was there! I’m so glad that PurseBlog got this fab opportunity though… and it just shows us how influential the blog really is! Yay PurseBlog!!!

  • purly

    Sounds like you had a great networking opportunity.

  • Davina

    I’ve retweeted…

  • Nicole

    Great article you really did a nice job! Thank you so much!

  • Myra

    lovely pics!! so wonderful to see the fall collection

  • Cerelle

    I echo some of the sentiments of fellow commentors — it’s great that LV is recognizing the blogging world and inviting you as “press” to events like this. Sure, it has a long way to go, but you making the trip to something like this is a milestone indeed. Cheers and thanks for sharing!

  • Julia

    This is fantastic! I live vicariously through you.

  • Nicole

    The fall collection is beautiful. I’m jealous.

  • Nicole

    I retweeted and commented above

    Retweet —

  • luvhautecouture

    Such a unique and special opportunity! Sounds like you had a great time. How come Megs did not go?

  • Ana

    Great pictures! I retweeted!

  • Shawna

    What a wonderful opportunity!

  • Shawna

    Oops! forgot my retweet:

  • shel

    If that were me, it would be like being in heaven! I adore that Silver Biseta Clutch…be still my heart!


  • Carolyn G

    Wow great pictures. This looks loke a party I would have loved to be at.


  • Abby

    Very chic and stylish!

  • Stephanie

    I am drooling over all these pictures!

    & I tweeted the giveaway, btw!

  • Jocelyn B.

    Those are all fabulous pictures. I love the red shoes. Thanks for sharing your experience. It looks like you had a lot of fun.

  • Alyssa

    Sounds like fun — I love the new fall collection, especially the pink Satin Plisse Matelasse!!

  • Jocelyn B.

    Those are all fabulous pictures. I love the red shoes. Thanks for sharing your experience. It looks like you had a lot of fun.

  • StephanieNoelle

    Fab pictures, everything looks gorgeous!

    I RT’d the giveaway as well!

  • Mary

    Love, love love the Satin Plisse Matelasse!!!! Retweet:

  • Dixie

    That sounds amazing! Love to have been there.

  • Cherish

    Wonderful article and the photos are great!! I RT to enter giveaway. Love PurseBlog, keep up the good work!!!

  • mandy

    love the new bags!!!

  • Krystin MacRitchie

    Love it! Love Purseblog!


  • Nadia

    I think I may be in love with the paillete Alma. *drools*

  • Ath

    interesting shoes! Very unique. Nice bags as well.

  • Lindsay YW

    Love the shoes at the end!

    Glad you got to have such a nice and open conversation!


  • Grace

    twitter: frostedcouture

    The shoes are like a piece of art–very cool :) I love the pictures.

  • kayla


    i also retweeted! –

    thanks! you girls rule.

  • seahorseinstripes

    oooh i love the pictures… i saw a gorgeous green neon graffiti that i wanna snatch from the table LOL

  • Leslie

    Wow! Those purse look gorgeous!!!

    I retweeted:

  • SweetSusan

    I have read through this entire event recap several times, and it still feels like I was right there with you! The only thing you forgot to mention was what YOU wore to the event, and how all the other press and fashion bloggers in attendance were dressed, bags they carried, etc. I’m sure that the crowd was a lot of fun, independent from all the LV goods (which are gorgeous!).

    I’m retweeting and linking here, too.

  • Lucia

    New collection is beautiful!!!

  • Katie

    Great write up and pics!! :D

  • Melissa

    Love it!!

  • Kristin

    Those purses are gorgeous!


  • Lyzz Stauffer

    “Ere you consult your fancy, consult your purse.”
    -Benjamin Franklin (1706 – 1790)

  • Lyzz Stauffer

    “Ere you consult your fancy, consult your purse.”
    -Benjamin Franklin (1706 – 1790)

  • randi a.


  • Yani Mervilus

    I LOVE the shoes!!

    I retweeted:

  • Mirenny

    I re-twittered.. :

  • SarahK

    I love the products! Beautiful shoes and bags… I lust after them!!

  • itzbeelove

    LOVE it!! the shoes or fierce and the bags are sexy!

  • Tikadelsol

    I want to order a few of those fabulous shoes for myself! The purses are to die for! I must have one… I’ve also RT on Twitter

  • Mandy

    Gorgeous photos and great article! Keep them coming!

  • Kayla

    Love your site. it doesn’t help my purse obsession but it’s okay :]

    thanks. xx!

  • Zarka

    Great event….And Vlad took super great pics of the LV bags and shoes…I wish we all could be there with you guys…

  • mimie

    You guys are so lucky! Thx for all the details!

  • Debra

    What a great recap!! I am loving the new 2009 bags! Thanks for keeping us in the loop!

  • medgirl2001

    Thanks for the recap! Love the new bags!

  • herblady

    Looks like it was a lovely affair and very elegant!

  • herblady
  • Ashley


    thanks for the recap! i love the handbags 2009 LV handbags <3

  • Nina

    Oh wow, fashion and blogging – two of my favourite things! :) I can’t imagine what it must have been like to be able to attend such a prestigious event! Amazing!

    Retweeted here:

  • Denise


    Loved reading the recap and seeing all the new fabulous bags–especially the Satin Plisse Matelasse in Pink (love it)!!

  • debbie
  • Mary Hall

    Loves it, and I shall Retweet!

  • The Fashionable Housewife

    You should definitely do a Q&A or interview. That would be awesome!!

    Great article though and fun pics!!

    RT on

  • Hanako66

    What a fabulous event!

  • Brigette

    Wonderful recap..what an awesome opportunity. Thankful for yall at TPF :) & Fall 09 accessories are beautiful! Esp. the pailette work.

    RT at

  • Weannie

    Wow! What a wonderful opportunity for you guys! I’m glad that the fashion houses are now starting to take bloggers seriously akin to the brick and mortar stores. I’m glad that I’m part of the “purseblog family”!

    RT http:/

  • ashley

    This sounds like the start of something exciting for the growth of your readers and supporters. I love the opportunity to get to check out and talk to others on how they are successful.

  • ashley
  • Stephanie

    OMG !!! What an amazing event, and look at all those pretty new bags!! I’m retweeting now at

  • miko

    Love the bags, gorgeous! Love the shoes too! I retweeted!

  • Jess

    For the first time, I think LV shoes are drawing me more than the bags.

  • Laney

    I love the dark red shoes with the black lace overlay!

  • Anna

    MEGs, I would kill to have your job!

  • Anna

    & I retweeted as well

  • Alessa


    what a wonderful party!


    Very good blog and read!

  • Amanda S

    I love LV! The photos of the handbags and shoes are beautiful, everything looks gorgeous! As a handbag lover I would have loved to have been able to had this experience myself, so I’m very glad that you’ve shared it, sounds like a fantastic experience!

    I retweeted:

  • Misa


    Loved the description of the LV corporate showroom – it’s neat they have LV pieces here and there like art – which is exactly how I think some of their purses / SLGs are!

  • Jenny Gecos

    What a great opportunity!


  • Lindi

    Love the denim clutch!! Retweet:

  • Ilovepurse007

    Thanks for the report and love all the pictures! RT:

  • Lindi

    Oops that wasn’t denim it’s quilted silk! Beautiful!!! Me wanty!

  • Beth S

    Great photographs. Those clutches are to die for!

    It’s great that they are willing to talk with fashion bloggers. I would imagine that was a big step for them.


  • @chicagostyle

    Retweeted Sounds like a wonderful event with great networking with bloggers. So nice to see the big fashion houses getting involved

  • Heather

    Those mens shoes are siiiiiiiiiiiick.

  • Mariam

    Excited about the Fall ’09 collection! What a great opportunity to build relationships with a forerunner in fashion houses!

  • shoesandbags28

    Love the write up and pics of the new collection! SO exciting that you were one of the privileged few that were invited to go!

  • robeast

    the bags are GORGE!!! <3’in all the hardware!!!!

  • Melody

    AMAZING pictures! Love the shots. RT –

  • Julie from @wearingmascara

    You are so lucky you got to go! Love the pics :-)

  • kbmg28

    Love them all! :)

  • ImaSadGiraffe

    It looks like you had an amazing time and got to see a lot of beautiful items! Jealous!

    RT here:

  • Nina

    Twitter: Bubchen
    I love it, all of it! I wish I was there…

  • Rhonda Harris

    Can you spell GREENWITHENVY?!! OMG guys you are sooo lucky! Just wish I could afford either item, one of these days Alice!

  • Luna

    Those heels in ‘The Goods’ section look to die for. Now I am very interested. Some lovely photography and nice writing. Impressed.

    Also, tweeted.

  • Tina B.

    The Louis Vuitton Satin Plisse Matelasse is to die for! So chic!


  • hfxshopgirl

    amazing! such a fantastic opportunity! great pics!

    rt –

  • Sarah

    Those purses are droolworthy!

  • bagsebay

    YIKES¡­These bags are REALLY FUGLY!


    Gday! Good thought, but could this genuinely operate?

  • beanyce126

    wonderful products, seems as a great showing, (ipad)