The rumors have finally been confirmed: Nicolas Ghesquiere, formerly of Balenciaga, will replace Marc Jacobs as the creative head behind Louis Vuitton’s women’s division, according to an announcement made by the brand on its official Twitter account this morning. Women’s Wear Daily reports that the first collection in Ghesquiere’s tenure at Vuitton will be the Fall 2014 show in March.

Ghesquiere’s long-speculated-upon appointment is the latest move in Vuitton’s plan to position itself for upmarket customers who have grown weary of its signature monogram canvas. At Balenciaga, Ghesquiere built a reputation on forward-thinking design and innovative textiles and construction, skills which offer the kind of considered, value-based exclusivity that the most wealthy clients have come to expect from their fashion purchases. A slick veneer isn’t going to be enough to remake a brand whose image is as entrenched in luxury consumers’ minds as Vuitton’s, and Ghesquiere offers much more on an artistic level than simply a buzzworthy name.

Nicolas Ghesquiere did fantastic things at Balenciaga, which is a big brand, but nothing compared to the financial clout and industry position of LV. At Vuitton, he’ll have nearly unlimited resources at his disposal for design and fabrication, and with LVMH looking very serious about increasing the brand’s cachet, he’ll likely be encouraged to exploit them with abandon. For a designer with a proven track-record for creating hysteria-worthy handbags, the results have the potential to be nothing short of groundbreaking. Get ready for a whole new Louis Vuitton.

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Share Your Thoughts With Us

  • Gerard Quintero

    hes a total genius! hopefully will make LV come back to what it used to be

  • homaygad… i knew it

  • Antonia

    Even though I’m not into LV anymore, I would still be interested to see what he designs. Good luck to him!! :)

  • Honey

    This is going to be exciting! Can’t wait to see his work !

  • Elaine Weiss Whitman

    Oooh, I hate to be a pill. But the word you’re looking for in the last paragraph is “cachet,” not “caché.” “Cachet” means “a seal of approval” or “an indication of approval carrying great prestige.” “Cache” is a hiding place. And “caché,” I am afraid, is not a word.

    • Edia

      caché means hidden or concealed. its french. and its a word.

  • rob

    he left balenciaga because he felt that it became too corporate and now he works LV, which is way more profit oriented than balenciaga. i don’t understand him.

    • Edia

      im pretty sure balenciaga just didnt pay him enough

    • I think Vuitton is what he needs, because as said in the article, he’ll have unlimited resources unlike at Balenciaga. I think a creative genious as he is really need that.

  • Selene Spencer

    “Ghesquiere offers much more on an artistic level than simply a buzzworthy name.”

    lol, you only say that because his name is not buzz worthy. I don’t think you can clap your hands and praise Louis Vuitton’s decision as Ghesquiere has not proven himself a wise hire for LV yet.

    The main problem with LV bags are they are too expensive for what they are in terms of craftsmanship. Hermes and Chanel can command such high prices for their items because they are very few competitors in terms of quality. So unless can address that issue and raise LV’s standards it’s going to be business as usual.

    I find fashion critics, much like most media channels, very biased. A great example is Raf Simmons who hasn’t come close to filling Galileo’s shoes artistically but we will continue hearing nothing but praise for the designer

  • loveJYJ1000

    I don’t understand why people think LV is not what it used to be. LV still have all the same styles that they have before? The newer ones are seasonal anyway. Their only problem is the price increase.