Is Fendi Just Not for Me?

A luxury brand by heritage, I seem to be inexplicably polarized by it

To be absolutely honest with you, Fendi is a fashion house that intrigues me immensely. There’s absolutely no reason in the world to dislike Fendi – it’s a super cool brand that’ll no doubt go down in history as one of the pioneers of the handbag world. In my (constantly shifting) mental hierarchy of luxury brands, Fendi happens to be one of those brands that, along the lines of Gucci and Louis Vuitton, is all over the place: from the ultra high-end exotics to the more accessible all-over logo pieces, it has been consistently delivering handbag hits we can’t help but swoon over.

In fact, the very first It-bag in the world, the Baguette, came to be thanks to Fendi, and it has already become a house-staple once again following its revival. The house seems to show no signs of slowing down, with its latest mosaic-encrusted Roman collection for Fall 2021 being a clear winner in everybody’s book.

However, there’s something about the house that simply has me wanting to look towards to its “next” design, hence keeping me from liking any one design for too long. Don’t get me wrong, all of its designs are gorgeous and if I had the affordability, I can imagine myself owning quite a few pieces. And every time there’s a new edition of the Baguette (at one point, there was even a scented version!), I can’t help but lust with the rest of the world. But as I turn over the bag in my mind for a few days, it just stops seeming as attractive as it had seemed upon the first few glances. Even if I did have the affordability, I can imagine myself selling/consigning quite a few of them not too long after purchasing (yes, if I ever have a collection that could spur a Closet Confessional, I’d totally be one to sell older bags to fund new purchases, but then I’m digressing again).

Fendi Petite 2Jours Tote
via Fashionphile

Case in point, the Fendi 2Jours. While writing about the battle of the Power Bags, I was very much smitten by the look of this subtly logo-ed, highly organized, open-top, elegant carryall, which is not entirely unlike the Sac de Jour (my all-time favorite bag). Now, however, I’ve gone from feeling largely enamored by the powerful aura of the 2Jours to slightly unappeased by its rigidly structured shape. Does it soften with age? Does it become slouchy? Since its larger size is made from Vitello and Saffiano leathers, even if it does become softer, will it have the gorgeous rich texture that pebbled leather has? The more I think about it, the more these questions keep popping up in my mind, adding to my qualms about the bag.

And while the 3Jours, an updated take on the 2Jours, looks stunning, especially in the black croc-embossed and calf-hair edition, its lack of organization and stiff-looking gussets (unlike the Celine Phantom Luggage that, in my eyes, aces the “flaring gussets” look) again have me questioning its ultimate convenience of use. It also leaves dream-me already assessing its resale performance!

Fendi Peekaboo
via Fashionphile

By comparison, the Fendi Peekaboo is pretty unique. I mean of course, a bag that lets you steal seductive glances of its interior, which features a unique pattern/zipper/FF monogram/a pair of angry bloodshot or rather yellow eyes, is something that’s completely different from the rest of the market; just what is to be expected from a fashion-giant like Fendi. However, the Peekaboo continually has me questioning how often would people actually use its primary selling point of leaving the bag open? It looks great in pictures, no doubt, but in terms of functionality, it isn’t a big plus point, at least in my eyes, correct me if I’m wrong. And it’s likely that until you’ve used the bag for a while and the leather has “broken in”, the peeking-into-the-interior thing wouldn’t even be very apparent, while if you carry it closed, I’d say it looks rather basic. Recognizable, but alas, basic.

There are a slew of other designs from Fendi too, like the DotCom, for example, which features a key-like hole that frequently has me looking for a lock-and-key which isn’t there to begin with, or the By the Way whose top-handle looks like it’d be rather taxing to carry on your fingers (since it would probably not fit in your arms because have you seen how little it is?). There there’s the Kan I, (Can I get myself to like the scallops? The answer, not really) or the Karligraphy (whose logo is one of the Fendi Monograms I really do happen to like and hope to see on a bigger purse some day instead of the miniature flap bag it’s available on or the bucket tote where it is way too small to remain significant).

“But surely you can’t” not like” the Baguette?”, you guys must be asking, right? Well, I do like the Baguette for its nostalgic, Carrie-Bradshaw value and because of the fact that the It-bags we reminisce so fondly of nowadays partly exist because of the Baguette, but then, it’s simply way too small for me to imagine it fitting my life! I mean, dream-me who’s got way too much money would probably have the large one in white calfskin with camel suede trim from Spring 2022, but then never really get himself to use it (it’s white and suede, it’s meant to not be used!). Yes, I’ve had a lot of time to really think this through.

So lovers of the brand, I seek your help. When it comes to Fendi, I simply can’t seem to control my sudden changes of favor, and at times I can’t help but feel slightly guilty even for not liking such an iconic brand (Sarah Jessica Parker would probably be slightly disappointed in me). Seems like I need some Fendi therapy!

Do you feel the same, or is it just me?

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SegoIJ

Fendi’s the only brand I’m constantly inspired by. I think they have something for everyone, which might have the unfortunate consequence of not having a strong customer identity, but they’re not afraid to play around with silhouette and introduce new shapes almost every collection. Plus they seem to be really fun and don’t take themselves too seriously, which I can appreciate.

Sajid Bin Mohammad

That is very true! The designers of Fendi really seem to be having a lot of fun and what’s the point doing something creative like that if you don’t, right?

Elsa odell

Fendi, we always be elegant, but low key.

Lisa Jones

Fendi will always lowkey be ‘that girl’!

Sajid Bin Mohammad

Right?! Always “that girl” and rarely (ever) me!

Yazi

I’ve walked into the Fendi boutique several times wanting to purchase a bag from them but to ano avail. The bags are either too small or not practical enough for me or has those huge Fendi logos on them.

Decided it was not for me!

Sajid Bin Mohammad

I feel you! Fingers crossed Fendi brings a bag for us because honestly, I really want to like it!

MademoiselleT

I agree, I’ve been waiting for a Fendi bag that really makes my heart sing. Like you I really want to like it! The new F clutch is the closest I’ve been to taking the plunge.

Pacific

I share your sentiment with most of the bags mentioned. I do however love the Peekaboo! I have a rather bad habit of wanting to leave my bag open (even zipped ones), so the Peekaboo really caught my eye. Do you remember the Fendi Chameleon? I loved that when it came out, but the love was short lived lol.

Sajid Bin Mohammad

I do remember the Fendi Chameleon – I like it when it’s really broken in and slouchy and empty but of course that’s not how bags are supposed to be. I do have some enduring love for the Fendi Spy, but the spikes on the handle really frighten me!!

Justice

In 20+ years of luxury bags purchasing, I have often loved Fendi products yet never pulled the trigger. In the end, it’s just not “me.”

Jerri R

I felt the same way about the Peekaboo. Didn’t feel it in person when I was ready to purchase.

Justice

I was in the exact same position. I loved it in theory… but ended up walking out of the store without it.

Sajid Bin Mohammad

We are a potential consumer base Fendi hasn’t targeted yet! Here’s hoping for something truly great from the house!

FashionableLena

I own a Baguette and a Mama Baguette. Both were purchased cas they were going out-of-style. Got them really cheap. The only other Fendi that I want is a mini Spy bag.

I would love a Peek-a-Boo, but I find the sizing odd as one is too big and the other too small. The mini 3Jours is nice as is the Kan-I. For some reason, I always end up buying something else instead.

I do, however, would love one of those Fendi dresses in the Zucca print!

Jerri R

I can’t believe the Spy did not become an iconic bag. I hope it makes a comeback.

Sajid Bin Mohammad

I really liked the Spy too. Just hope it makes a comeback without those spikes on its handles!

Adele

I do like the Spy too! I keep thinking about the Peekaboo X-lite but just haven’t pulled the trigger on that (or any of the current ones). One day, one of them will speak to me…

Sajid Bin Mohammad

I truly hope so too Adele!

Sajid Bin Mohammad

I do really like the Zucca too, unfortunately just haven’t found the right bag to lust after yet 🙁

KG

I have a Peekaboo (with the python “monster eyes” interior), DotCom, 2Jours, Vitello Grace Urban Briefcase, Rush clutch, 3 monster clutches, and 2 front strap clutches. Their designs in the last few years have not inspired me to add more to my collection, but I can attest that Fendi’s quality and craftsmanship is superb (i.e., their leathers feel richer and their bags feel better constructed than my LV, Gucci, Prada bags, etc.) At the risk of sounding trite, my Fendis spark so much joy!

Sajid Bin Mohammad

Indeed their leathers look sumptuous and I seriously hope to find a design that I would love besides the leather too!

Sofia

GIRL! If you can’t fit your things in the large Baguette, you’re carrying too many things!! Handbags aren’t meant to be backpacks. Their function and purpose is meant to carry your daily necessities and valuable items. If you’re looking for something to carry more though – try the Fendi Shopper. It’s basically a structured tote and super chic!

Sajid Bin Mohammad

The large Baguettes do indeed look rather tempting. However, I can’t really imagine the Fendi Shopper with the huge logo print, unless the brand comes up with something there (I’m dropping lots of not-so-subtle hints here Fendi!)

Véronique Martin

I can’t wrap my head around the F logo print of Fendi (but I can with LV mono…?). Being on a very strict budget, I have found a vintage Pequin crossbody just before Covid in a second hand boutique for a piece of bread (really). Chances are that is the only Fendi I will ever have.

Sajid Bin Mohammad

I found this Fendi Stassi backpack from the 80s going on Ebay for just under $100 with a lunchbox motif on black PVC, got sold just as I started daydreaming about how the print would fit in my life. I probably wouldn’t have ended up buying (because come on, lunchboxes?), but I like to think that it was the closest I got to purchasing a Fendi if it hadn’t sold so quickly. On a slightly related note, congratulations on your Pequin (I always thought Pequin was some sort of confectionery too).

Lalarey

The peekaboo is my heart-bag. I lusted for years before pulling the trigger. She is not practical. The two compartments do not fit my lifestyle (I bring my lunch to work every day!) But honestly she is the bag that my dream self carries so she comes out about once a month and on that day, Sajid, I feel like The Queen. You need to start a go fund me for the SDJ and we will get you there sweetie (but again with the compartments- not practical, but you do you!)

Sajid Bin Mohammad

I can absolutely imagine how it feels to bring lunch, and even if I do get the Sac de Jour (ever) (it’s extremely kind of you to suggest the GoFundMe lalarey!!) I’ll still probably tag along my waterproof, spill-proof and unflappable Spiderman backpack for carrying the lunchbox and other such “lowly” paraphernalia. Here’s to bags that make us feel like Queens!

Rosendo Garcia Jr.

i have 2 of the 2jours bag, i recently purchased thru ebay and the luxury closet, for like 200. (maybe like 250) the bags are elegant and i love a huge logo, but when i carry those bags i feel they are very “quiet” if you know fendi you will know they are fendi, other than that, doesnt make a statement. kinda remind me of the michael kors selma handbag, but i have to admit the leathers are great, and even thought they are old they still look great, i havent seen any major damage on the, which is great, and no slouchy, or structure wear, which is great! i feel they will stand the test of time,

Sajid Bin Mohammad

The 2Jours is indeed really elegant and very classic-feeling! What colours did you get?

Jerri R

I love the Fendi Kan U line! Under the radar, understated and beautiful.

Sajid Bin Mohammad

It is indeed really chic! I especially love how to embossed FF looks.

Bir

i have the same feeling i want to like it i was about to get a sueded leather peek a boo in the striped beige and black perfect beautiful backed out at the end i just could not justify something…….. i honestly can explain why……

Sajid Bin Mohammad

The Peekaboo sounds delicious, what only bugs me is that it’s the Peekaboo 🙁

JLee

The By The Way is so underrated, IMO. The built in organization and thoughtful strap length adjustments make it a great choice for me. Though yes, I purchased the one with chain detailed handles to give it a little extra adornment, so I don’t often use it as an actual handle. I hope you find a Fendi that lures you in to try the brand soon, xx!

Sajid Bin Mohammad

Thank you so much JLee, I’m really looking forward to liking Fendi too!

anonymouspeeps

I just dropped in to say your writing brings me SO much joy, sir!

Sajid Bin Mohammad

OHMYGOSH thank you SO much!!!

Cbo9710

I am a Fendi girl. By far my favorite brand. I own their bags, fashion jewelry, shoes, and ready to wear. Everything Fendi does is of the highest quality and never leaves me disappointed. I’m contemplating right now if I need to add the Fendi First Clutch to my collection!

Eugenia

Absolutely lusting for the Fendi First!

Sajid Bin Mohammad

That’s great to hear!! I know that their quality is amazing, it’s just their designs that haven’t appealed to me yet. What’s your favourite bag from Fendi?

Aspen

Honestly Fendis selleria line is second to none. In a fashion world full of melting and cracked glazing, crooked stitching, uneven flaps, wonky zippers, hardware tarnishing within days etc, Fendis Selleria bags are amazing. Honestly comparable to Delvaux and it might compete with Loewe and Hermès tbh. The mini Adele 1328 is stunning. My Selleria Peekaboo was made impeccably. The leather is so soft and thick. Gorgeous grain. Thick hand stitching. Leather lined, and let’s not forget the adorable raincoat ??
I’ve dropped it a few times and not a scratch on the leather. It still smells like new. It’s only away currently and being temporarily replaced by a vintage mini black zucca tote because summer in NYC is hell and a leather bag on my arm isn’t ideal. Not to mention the glazing and stitching is still perfect on a bag that’s almost the same age as me. If only I could age as well. Sigh.

Cindy’s favourite things

Hi Aspen, I share your love for the peekaboo, in fact, the iconic model peekaboo is my true ❤️ I own 2 mediums and 3 minis, 3 out of the 5 are in the selleria, including a made-to-order one. I agree with you that the quality is absolutely superb👍I even did a 18 months wear and tear video on YouTube in which I talked about how I accidentally scratched the front of my peekaboo and 2 of my fingernails broken but the bag was absolutely fine 😁

Sajid Bin Mohammad

Sounds really tempting Aspen, while the Adele’s frame top isn’t really my style, I’ve looked at the Romano and it seemed kinda nice. The Selleria’s chocolate brown is in fact one of the few chocolate brown bags that I have found myself liking, and that’s saying something.

vesna

Fendi is rich with styles and textures, something for everyone. I do not like sequins and glitter but scrumptious leather and they had something for me one year that I bought 3 same bags in different colours !!! It was a re-issue of a baguette in a large size with whipstitch and suede lining. I was patient to wait for excellent condition in few years after the issue on second hand market and now I own red, cloud blue and distressed brown, and when I carry them instead of other brands in those colours, I feel very under the radar but absolutely amazing. The baguettes are 15″ long, soft and distressed with whipstitch closure buckle in traditional F. Size perfect for even work bag, with two straps – cross body and shoulder length, and also invisible strap holders that when you remove them you are left with a huge clutch, which, because it is so beautiful, does not look awkwardly huge. Craftsmanship is stunning. Two small baguettes are perfect for evening, also luxurious when you have them in your hands, one having a geometric tricky 3D illusion with smart choice of colurs for different parts and it is a stunner. I sold so many bags from YSL, Miu Miu to Valentino, but I have never sold a single Fendi bag I own, I simply can’t. I can’t part with the work of art. Also, recently we had a post here from the latest men’s collection and I went crazy for so many of them, more than for women’s bags. They are a unique fashion house, but I can never find what I like in stores, I have to search the world for something special, and Fendi special is indeed special. comment image comment image

Eugenia

You’ve said it so beautifully. I agree. Works of art and under the radar!

joseph

Fendi…is a clothing brand.

Iggy

I have to confess I own 3 Baguettes and a Peekaboo X-Lite. I’ve been really excited with Fendi’s men’s accessories direction since 2018 and it keeps getting better and better. I wanted EVERY bag from the S2020 collection! The Baguettes are iconic and totally nostalgic (S&TC fan here!). I hate carrying things in my pockets, particularly in Summer, so they’re the perfect size for keys, wallet, phone and sunglasses; and elevate any outfit. Plus you can wear them in 3 different ways! The Peekaboo is great for work (lunch, books…) and its quality and design is superb. At the end of the day you just have to wear what you love, so if you’re just not that into them… there’s no point in forcing it. Luckily there’s plenty to choose from these days.

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