If you had asked me to predict which brand would debut a new logo on its Fall 2017 runway, I wouldn’t have guessed Fendi. The brand already has both an iconic logo print and logo hardware that it has barely capitalized on during the recent resurgence of that look in the accessories market, but for Fall 2017, those things sit alongside the Fendi brand markers we all know and love from the 90s and early 2000s.
The new logo hardware is featured prominently on a slew of new flap bags, and it’s an open circle (what’d we tell you guys about circle details?) with an F resting on its side at the bottom, as though it fell that way. The new logo’s best use by far is as the center of a flower made of leather petals on micro bags and bag charms, several of which made it to the runway alongside the larger bags. Fendi’s Zucca logo fabric, which has long been mostly missing from the brand’s bags, also figured prominently in several pieces, and now is the perfect time for it to be returning to favor among the label’s bag designers.
The collection also included a new tailored top-handle bag that would be perfect for the office, as well as Baguettes with a new, longer strap that will help the classic bag blend more easily into current wardrobes. Check out all the new bags and accessories from the runway below.
[Photos via Vogue Runway]
