You can say a lot of things about Fendi creative director Karl Lagerfeld, but you can’t claim the man doesn’t have a sense of humor about himself. Fendi, a brand that knows as well as any other when it has a hit on its hand and how to maximize its success, opened its Fall 2014 runway show (full coverage of the show’s handbags is coming your way at noon) with one of the brand’s popular Bag Bugs in the visage of Lagerfeld himself, held aloft daintily by Cara Delevingne so that one and all could snap clear pictures of it for Instagram and beyond. Well played.

Lagerfeld intuitively understands better than almost anyone else in fashion how powerful moments like this little Bag Bug can be – photos of this furry, miniaturized version of himself immediately flooded social media after the show, and East Coasters woke up to find Lil Karl staring back at them from their phones. Not only that, but Fendi had the biggest model in the world carry it; the brand signed Delevingne to a Milan exclusive, so her appearance along with this Bag Bug was the only one she’ll be making on the Italian runways. It was, clearly, the only such handbag accessory presented in this way. Based on our sources, Lil Karl saw his shadow, so we’re predicting six more months of brisk Bag Bug pre-sales.

If you want to get your hands on one of Fendi’s original furry bag charms, check out our guide to pre-ordering them.

[Image via Vogue.com]

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