Dior cheers’ to summer with a pop-up at Sunset Boulevard’s famed Beverly Hills Hotel for the second summer in a row. If LA wasn’t on your travel radar this summer, it will be now, because poolside at the Diorivera pop-up is the place to be.
Celebrating the Maison’s seasonal Dioriviera capsule collection, the pop-up includes a full brand takeover that will delight both fashion fans and not, with stunning toile de Jouy details throughout. The space’s overall design pulls inspiration from the captivating allure of the Mediterranean’s pristine beaches.
The 360 Diorivera Experience
Overlooking the pool lounge area is a toile de Jouy display of the sun, lions, and trees made entirely of seashells. The boutique section itself feels like a seaside home, complete with raffia wallpaper, bamboo accents, and comfortable places to sit and relax while taking in the full Dioriveria experience, from the ambiance to the collection itself.
New this season is a fresh iteration of the Dior De Jouy Soleil print in bright coral pink, showcased on lounge chairs, sunshades, drapery, and more. While the pop-up hosts the summer capsule, it is way more than just a place to shop; it is a sanctuary to sit, relax, and stay awhile.
Dior is even doing a full takeover of the spa, inviting guests to experience the art de vivre through a relaxing escape. Treatments showcase the best of Dior beauty, with specially designed treatments tailored for summer.
Visit the space now through September 2nd, 2024, or check out other exclusive Dioriviera global activations, including two resort concept stores and six pop-up boutiques worldwide. You can also shop the capsule now via Dior.
Image Credit: Paul Vu for Dior
Quite surprising that DIOR would still align themselves with a hotel owned by the Brunei Investment Agency… Or maybe it isn’t. At any rate, it’s giving shuffleboard on a dusty Caribbean cruise vibes. Ho-hum.
Beautiful. Stayed here last month and I will be going back now the dior collection has arrived.
Love the BHH and love Dior. Match made in heaven.