Dior Embraces Dark Glamour for Cruise 2025

With a touch of history...

In true Maria Grazia Chiuri fashion, Dior unveiled its Cruise 2025 collection amidst the most beautiful of backdrops. This season, Dior travels to Scotland, taking over Drummond Castle and Gardens for an exceptional presentation that won’t soon be forgotten.

As always, nods to House history appear throughout the collection. Maria Grazia Chiuri’s ability to keep Mr. Dior’s influence at the forefront of her designs while intertwining it with modernity and each season’s design inspirations is unlike any other. The show’s location itself is even an ode to Mr. Dior, who held a fashion show at the Gleneagles Hotel in Scotland in 1955.

House History Meets Scottish Heritage

The ready-to-wear collection also sees Scotland’s influence, with the country’s rich textile heritage taking center stage. Maria Grazia Chiuri chose Harris Tweed®, an artisanal woven fabric from the islands off the coast of the mainland, for wrap dresses and tailored garments with details taken from classic kilts.

Dior Cruise Look 2
Dior Cruise Look

What Maria Grazia Chiuri continues to do so well is design with both realism and a sense of wonder, never losing sight of the fact that fashion is meant to transcend the ordinary. This collection is romantic and punk, dark yet glamorous. Dior classics like the Bar Jacket are given new life while knits utilize centuries-old expertise, marrying it with a map of Scotland from the Dior archives.

 The bags, including Dior favorites like the Saddle, Bobby, Lady Dior, and the new House classic, the Toujours, are given punk-glam finishes like studs and rivets. Dior guitar straps add edge to the bags, showcasing distinct hardware accents that complement the collection’s overall vibe.

Dior Cruise 25 Cruise 2
Dior Backstage FW24 17
Dior Cruise 2025 Lady Dior 2
Dior Cruise 2025 Lady Dior
Dior Cruise 25 Cruise
Dior Cruise 2025 Belt Bag

Editor’s note: images are courtesy of Dior and will be updated when further detail images of bags are provided.


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