Founded in 1941, quintessential American brand Coach is coming up on its 80th Anniversary and the brand is kicking off a celebration with its spring 2021 collection. Coach has come quite a long way from the family-owned and operated leather goods company that it began as. Today, the leather goods company has evolved into a huge brand known around the world, and for many, the Coach brand is synonymous with nostalgia. Fittingly enough, this celebratory collection, which is being presented look by look on the brand's Instagram page, is a mix of new, vintage and archival styles. Titled 'Coach Forever' this new collection, designed under the reign of Creative Director Stuart Vevers, is refreshingly cool. The brand looked to its Coach Family to present this celebratory season, featuring icons both new and old such as Debbie Harry, Megan Thee Stallion, Kate Moss and more.
Coach Forever is a love letter to where we're from— and where we're going -Stuart Vevers
With this collection Vever's also further tapped into the brand's growing focus on fashion's sustainable future. The brand is committed to rethinking fashion’s impact on the planet, and this collection not only introduced new sustainable designs, but also tackled consumerism and overconsumption, by repurposing pieces from past collections. As for the bags, classics like the Dinky, and Coach Rogue are featured here as well as an iconic reinterpretation of a 1960s classic, the Cashin Carry Shopping Bag. Dating back to 1968, this leather carryall was redesigned for today, and created in the brand's hometown of NYC, as a Love Letter to New York. Featured in a myriad of colors, this redesign is sleek and classic in soft leather with clean lines. Another stand out design is a large hobo silhouette, finished with intricate woven leather detailing and shown in Coach's classic tan. View the collection below and shop select limited-edition Buy It Now pieces via Coach.
[images via Vogue Runway]