Gracie Abrams Fronts Chanel’s Pre-Collection Spring 2025 Campaign

Get a peek at what's to come from the House of Chanel this Spring

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A pre-cursor to the brand’s larger Spring collection, Chanel’s Spring Pre-Collection teases what’s to come from Chanel in the coming months. Though the full collection has yet to drop online, we’ve got a first glimpse at Pre-Collection Spring 2025 in brand new campaign images starring Gen-Z darling Gracie Abrams.

After wearing Chanel at both the Met Gala and the Grammy’s, the singer-songwriter and voice behind 2024’s mega-hit “That’s So True” was just named an official House Ambassador.

Truly Coco

The collection features clear nods to the 90s and casual, playful twists on Chanel House classics like tweed baseball jackets paired with denim and a casual yet chic baseball cap. A quilted leather jacket evokes the House’s iconic diamond quilting, a nice complement to the season’s bags, which revisit House classics.

Details pay tribute to Gabrielle Chanel herself, like braided tweed and pearls in shades of pink, blue, and neutrals alike. An exciting new oversized tote pairs back to the same quilting shown on the leather jacket, while classic quilting on bags is juxtaposed with contrasted piping. Chanel Spring-Summer 2025 Pre-Collection launches mid-January 2025.

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Images courtesy of Chanel

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edia

i love how it’s like…the same angle of her face every time? I feel like it’s time to book actual models again.

10chris10

I was thinking the exact same thing. No creativity. Same bland/blank expression and head angle.

Banana

Why are you always so negative?

10chris10

Why are YOU being negative? Her opinion counts as much as yours or mine.

Banana

Actually it doesn’t. Uneducated and misinformed people’s opinions do not count as much as mine. Deal with it.

Tracy

They’re just not that interesting. I look forward to new collections only to be disappointed in the relatively same bags.

Très Si

I don’t buy Chanel for its innovative style. I buy Chanel because the clothes and accessories are timeless.

Kari

But once I have what I want they don’t do anything to inspire me to purchase new items. It’s always a bit boring now.

edia

so is a pair of jeans and a white tshirt dear

Très Si

I don’t disagree with you “dear.” I love a pair of jeans and a white t-shirt. I also love a great tweed jacket from Chanel. Those two things are not mutually exclusive “dear.”

edia

how come your white tees and jeans are not from chanel though hun?

Très Si

Do you buy everything from the same brand, “hun”? How boring. Like most women, I love to mix and match. Downtown and uptown all in the same wardrobe. That’s the fun of fashion!

Passerine

Yes! I don’t like seeing people who are walking premium designer billboards. I’m happy to mix Brunello Cucinelli with Boscov’s 🙂 (lol, Pennsylvanians will know what I mean)

10chris10

Boscovs. Aren’t those deep-fried cheese sticks? 😉

edia

Sounds like you get all the things you deserve sweetie. Loving that for you ♡

GMoney

now girls . . .

Eva

ha ha ha ha ha yessssssss so agree, boring but classic

jiljenner

OMG that hobo in the first image. Do we have any information on it (photos, style number, colors, release date)? This would be a perfect gift for my BFF!

Passerine

Yes, that is definitely the bag I would spring for!

Bag-Idiocracy

This nails the Chanel style perfectly! Don’t fix what isn’t broken 💅

Jane Doe

Kind of disappointed in the direction of ambassadors – Gracie Abrams is the Worst Nepo

Robert

Did Leo told Victoria she could no longer do the campaigns? Did her rate got so high they cannot longer afford her?
Why would they replace Ms Ceretti with this lesser version of her face when they could have gotten ANYONE else?

Kari

The black and white just looks cheap.

Pip

It’s very classic

Isabella

It’s my favorite! I love this white pipping.

Anna

I’d just caution that I’ve had quality issues with spring 2024 Chanel purchase. Chanel won’t help even though the bag is under warranty.

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