Chanel is one of the world’s most coveted luxury bag brands. The French design house has a storied history and many of its bags are rooted in Chanel’s classic DNA. In fact, until a few years ago, Chanel was mostly known, and widely sought after, for its classics like the iconic Chanel Flap Bag and the brand’s beloved 2.55 Reissue. Then, in 2012, Chanel was at a crossroads of sorts, as they aimed to reach a younger consumer base and captivate the millennials who were gravitating towards the brand. Thus, the Boy Bag was born and it became a sensation overnight.
Before the Boy Bag’s release, Chanel’s lineup mainly consisted of the classics mentioned above, which were designed to fit into the lifestyles and wardrobes of its older clientele. It was this space in the brand’s offering that helped the Boy Bag to amass a cult following incredibly fast. And while the Boy Bag is a good alternative to Chanel’s more classic designs, it has stuck around and it is likely to continue to be a sales driver for the brand for years to come. But, what about Chanel’s newest lady—the 19 Bag? Can it amass a cult following and remain a staple in the brand’s collection? Let’s discuss.
The Chanel 19 bag, debuted last year and it is said to be inspired by the classic 2.55 bag. Like the 19 Bag, the 2.55 was also named after the year it was born. And while it’s just a year old, it has already become a beloved choice for celebrities, editors and influencers alike.
Though the Chanel 19 Bag is rooted in history and designed with the classic elements in mind that it was inspired by, the bag overall is too trendy to remain a staple longterm. With its slouchy silhouette, pillowy-soft leather and chunky chain detailing, it is very of the moment. While the Chanel 19 is likely to remain relevant for a handful of years at most, unlike the Boy Bag, it contains too many trend-driven elements to remain a staple in say 10-15 years. Additionally, its slouchy, soft silhouette is much harder to care for and maintain, meaning this bag won’t hold its shape as well as it’s more structured counterparts would over time.
Admittedly, the Chanel 19 is a beautiful bag that is both eye catching and relevant. And if you’re looking for a bag to wear now and love now, this bag is for you. But, if you want to invest in a Chanel that you can carry for life or give to future generations, you’d best be suited with a more structured, timeless silhouette.