I think I’ve now just about seen it all. Heidi Montag was recently photographed with a new huge Chanel shopping bag, which really comes as no surprise or shock. What did and continues to shock me – her fresh Chanel manicure. Why? Why? Why? Sure, I took a few marketing classes during my college years, and I totally get brand marketing and brand loyalty, but don’t you think this takes it just a step too far? If you are anything like me, one of your guilty pleasures might be following celeb gossip and the reality shows some of them may appeared on. And most of us, whether we admit it or not, have seen The Hills and are of course familiar with Heidi and Spencer.

Just after their alleged marriage, Heidi and Spencer are continuously photographed in a way that makes any reader think they are looking to make a buck. Hey, if you are able to put up with the paparazzi mob following you around and snapping flattering/not so flattering/embarrassing pictures of you with every move you make, well, then, more power to you. However, I am starting to wonder if this is going a tad too far. Heidi, we know you have loads of money to spend. But a Chanel manicure, is that really necessary? Although I imagine the folks over at Chanel shaking their heads in disbelief, I have a question. Do you think this kind of situation helps or hurts the oh so classic and lusted after brand? Discuss!

Images via The Superficial

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