When you think of Gwyneth Paltrow, you don’t exactly think “tech maven”, and yet here she is, looking extra chic at a “Meet the Developer” event at an NYC Apple store. In case you’re still (understandably) confused, Gwyneth was actually the developer in question, as she just recently launched her GOOP City Guides app. Her luxe black bag is a shiny kidskin Tom Ford Natalia Bag carried as a clutch. You can snag one for yourself for $3,690 at Neiman Marcus.

Gwyneth’s been quite a busy bee recently – promoting her latest cookbook, It’s All Good, juggling her editorial duties for Goop, doing the press circuit for Iron Man 3, being a mom of 2 and apparently designing apps during her down time. Remember when she used to just act?

Gwyneth Paltrow carries a Tom Ford Natalia Bag in NYC (1)

Gwyneth Paltrow carries a Tom Ford Natalia Bag in NYC (2)

Gwyneth Paltrow carries a Tom Ford Natalia Bag in NYC (3)

Gwyneth Paltrow carries a Tom Ford Natalia Bag in NYC (4)

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