For the last year and change, you might’ve noticed that a staggering amount of celebrity photos are staged right outside of the BUILD Series. Celebs don’t do this sort of grand fashion march for any other interview in NYC. Sure, maybe a fashion dash outside of GMA, Today or The Late Show, but nothing like this.
Well, today we’re going to explain what the hell Build Series actually is. OATH opened BUILD, a three-story, state-of-the-art live-streaming studio in downtown Manhattan, in January of 2017. If you haven’t seen it, think MTV’s TRL but from the ground up. It’s a similar idea: Create an intimate, well-lit space where fans and celebs can interact. But this time, fans don’t just interact in person, but from social media as well. And BUILD’s own social media outlets are pretty impressive. Peruse the curated celeb portraits on their Instagram, for example.
Their celeb interviews are live-streamed on the BUILD Series website, and, of course, exist in perpetuity on their YouTube channel. The BUILD Series (as a concept/interview series) has actually been around since 2014, but giving it its own building in downtown Manhattan dramatically increased its clout.
This is largely what’s to credit/blame for the fantastic bags (and looks) celebs now bring to the BUILD series whenever they have something to promote. Here are just a smattering of celebs that have graced the series with their presence in the last two months or so.
Amanda Seyfried
Here’s Amanda Seyfried, skillfully modeling a Givenchy Horizon Bag for us as she heads into the BUILD Series during her promo tour for the Mamma Mia sequel.
Ashlee Simpson
Ashlee Simpson brought her Givenchy Pandora Box Bag (and hubs Evan Ross) to BUILD to talk about her new E! reality show.
Chloë Grace Moretz
Chloë Grace Moretz swung by with this gorgeous blue Louis Vuitton New Wave Bag to discuss her recent film The Miseducation of Cameron Post.
Chrissy Teigen
Chrissy Teigen stopped in last month to discuss her new cookbook Cravings: Hungry for More. She brought a simple, svelte Balenciaga Everyday Bag.
Constance Wu
Constance Wu carried a bright red Building Block Box Bag to the studio to discuss her runaway hit film, Crazy Rich Asians.
Jessie James Decker
Country-pop singer Jessie James Decker recently rolled through with a dark brown Chloé Nile Bag to talk about her new tunes.
Josephine Skriver
Model Josephine Skriver did a turn at the BUILD series to talk about the new BODY by Victoria line at Victoria’s Secret. She brought along a playful gingham Pop and Suki Lolita Bag.
Thandie Newton
The always glamorous Thandie Newton brought along a truly unique version of the Fendi Peekaboo Bag to promote her animated film Liyana. Her dress is Fendi as well.
Timothée Chalamet
Finally, we’ll finish off with a little man bag action: Here’s Timothée Chalamet, sporting a Louis Vuitton Crossbody as he heads in to talk about his film Beautiful Boy.
Never heard of these people. Don’t want to either.
you must live under a VERY big rock
On the contrary. My hours are spent doing meaningful work. I’m not sitting around, wasting my life away on tv shows, movies, or social media. I find those BORING.
haha and you really think we don’t spend our hours in the same way?? Just because we keep up with those things, doesn’t mean we can’t do “meaningful work.”
Then why the need for nasty reply to my general comment? Why defend celebs?
Then why are you ‘wasting your life away’ reading a blog post about pop culture stars????????
Why the nasty personal judgement? Reading a blog post has nothing to do with following celebs. Celebs are tedious and tacky.
I wasn’t judging you. I just asked you a question.
Their bags no less.
LOL
Yes!!! Constance Wu is carrying Building Block to talk about CRA!! Building Block is by an Asian designer, you go Constance!
Excellent work picking a wide breadth of bags. Some of these I am not familiar with, but have better price points than the bags I typically lust after. Happy Monday!
As soon as I finish commenting, I’m going to find out who made Chloe Moretz’s dress. Very cool.
I liked Thandie’s bag the most out of everyone’s. But…it’s too busy when paired with the dress.
Geez. What happened to Ashlee. I thought she was Melanie Griffith.
Re Chloe’s dress; same!
The New Wave is really growing on me, but I can’t tell if it’s because I actually like it or because of LV’s aggressive celebrity marketing tactics.
That’s also the best Peekaboo I’ve ever seen!!
Happy to see men on here wearing their bags 🙂