Satisfying a thriving interest in monogram products while courting higher-end consumers with more expensive and exclusive leather options is a difficult balancing act, and it’s not one that Louis Vuitton has always pulled off perfectly. The brand has made strides in its leather game under the creative direction of Nicolas Ghesquiere, though, and now that monograms feel trendy again, LV has debuted at least one bag that I’m betting will capitalize on the increased interest: the Louis Vuitton Palm Springs Backpack PM.
Louis Vuitton is in an interesting spot right now. Even though the brand has long wanted to put more of an emphasis on its leather goods and deflect a bit of attention from its iconic monogram and Damier canvases, monograms are gaining popularity, and now it has to find a way to both stoke its leather business and capitalize on a conflicting trend in which it already fits perfectly.
We’ve already brought you a detailed look at Louis Vuitton’s brand new City Steamer (not to mention its extremely expensive crocodile iteration), but those aren’t the only bags Vuitton has cooked up for Cruise 2016. The brand’s Palm Springs runway show was full of new prints and shapes, including bags patterned after rippling water and palm trees, as well as a new line of backpacks in traditional monogram canvas.
When I think of trends in fashion or accessories, I always visualize them as a swinging pendulum. As soon as something reaches the nadir of cool, it immediately starts its journey back to the other end of the spectrum; some things take longer than others to complete that swing, but in a market that feeds on aesthetic nostalgia, anything that was very cool at one time will almost certainly regain the title eventually, in some form.