Micro bags are one of the most polarizing trends to home along in years, and I’ve got some unfortunate news for those who wish they’d go away (We read the comments! We hear your size frustrations!): Louis Vuitton has stepped into the ring with seven brand new versions of some of its favorite bags, shrink-rayed to tiny proportions.
Louis Vuitton Handbags and Purses
It’s the end of an It Bag era. Late last week, Women’s Wear Daily broke the news that after a dozen years in continuous production, Louis Vuitton would be ending its Monogram Multicolore line for good. The line was the last of the brand’s popular collaborations with artist Takashi Murakami to still be manufactured, and it’ll be gone from stores by the end of July.
If you’ve been tuned into Louis Vuitton‘s and creative director Nicolas Ghesquiere’s various social media channels over the past week, you’ve probably seen this coming little by little, but we now have enough of the Louis Vuitton Fall 2015 ad campaign, dubbed Series 3 by the designer, to collect and evaluate the effort.
It’s an interesting time to be in the ultra-luxury business because no one really knows where the top of the market is. In a climate when a pre-owned Birkin can break records by selling at auction for well into the six figures, there’s a seemingly insatiable thirst for novelty and rarity among the world’s super rich.
When Louis Vuitton first released the Capucines bag, the overwhelming majority loved it, myself included. Fast forward a couple of years and the bag remains a fan favorite. Louis Vuitton is a brand that knows to stick to a good thing when they have it, and with a minor tweak of adding contrasting details, Louis Vuitton took an already beautiful bag to the next level.
Louis Vuitton has changed a lot over the past couple of years, and by the numbers, the shifts in strategy are starting to look like they’re working. According to research firm Millward Brown, Vuitton held onto its spot as the world’s most valuable luxury brand in 2014, and it was one of only two that gained value.
It’s hard to be unimpressed with anything that happens at golden hour in Palm Springs, which is exactly when the Louis Vuitton Cruise 2016 show took place last week. Vuitton’s Nicolas Ghesquiere brought the spectacle to the West Coast, mining the region’s color scheme and desert palms for a collection full of lovely accessories for cool girls and sophisticated women alike.
Yesterday, we brought you news of some new Monogram Canvas prints that Louis Vuitton is trying out for summer, and now we have some news on the leather front. On Twitter yesterday, the brand unveiled its newest leather design, the Louis Vuitton Volta Bag, alongside its new ad campaign with returning star Michelle Williams.
In order to keep its huge fan base satisfied, Louis Vuitton has reinvented its iconic monogram prints in dozens of ways, starting during the tenure of Marc Jacobs as creative director. That tradition has continued under Nicolas Ghesquiere, and for Summer 2015, the brand has released a series of bags in two new prints.