Chloé‘s popularity has spiked in the last few year, and that’s made the brand’s fans very interesting to follow on social media. The brand’s accessories profile first surged in the mid-to-late-2000s on the strength of the Paddington, Silverado and Paraty bags, but after Phoebe Philo’s departure, it took Chloé a few years to regain its status as an assured hitmaker.
Every big fashion brand has an idealized woman you can probably conjure up in your mind, but of all of them, being a Chloé Girl seems the most appealing to me. The brand makes clothes that look both comfortable and romantic, and effortlessness is an underappreciated aesthetic quality.
First and foremost, let me say that I have come here this morning without any malice for the beloved Chloé Marcie Bag. Its existence has made innumerable bag shoppers happy for years (it’s been around since 2009 at least, based on our own posts about it), and although I’ve never felt personally attracted to it, the Marcie is a workhorse design with a lot going for it.
This week, as we gear up to celebrate National Handbag Day, we want to share some of our favorite stories that involve bags. When I’ve chatted with different handbag lovers, I inevitably end up hearing some really crazy stories of the lengths people go through to get the bag of their dreams.
If you’ve followed along with Chloé over the past few seasons (and who hasn’t?), the bags from the brand’s Spring 2016 runway won’t be of particular surprise to you. They were all small and attached to long straps, and many were finished with a few tassels.
When I think of the Chloé Drew Bag, I think of two people: Olivia Palermo and Chiara Ferragni. It’s not just because they’ve carried the bag (although they have), but because they seem to be the kind of people Chloé is trying to embody with it: women whose casual, put-together style has launched a sea of wannabe fashion bloggers.
Now that Pre-Fall 2015 pre-orders are starting to arrive and Fall 2015 pre-orders are starting to become available, I bet that many of you have some shopping lists in your heads. Everyone at the PurseBlog offices definitely does–we’ve all been chattering about our favorite new arrivals all week, and we bet we’re not the only ones.