When Bottega Veneta announced that it would replace beloved creative director Tomas Maier in favor of the young Daniel Lee in hopes of refreshing the brand, no one quite knew what exactly would come next. Now, four years later, Bottega Veneta is at the top of the handbag game, arguably one of the most popular brands of the moment. Today a successor has been named, but even with Matthieu Blazy at the helm of the brand, the fresh perspective provided by Lee remains. This foundation and direction provide a new sense of modernity that still pays respect to Bottega Veneta’s beautiful fifty-year heritage. Bottega Veneta has since become a household name amongst younger fashion lovers who once believed the bag’s brands to be too classic and safe. The brand has also seen financial growth and unprecedented momentum following this shift.
One of Lee’s most-loved designs, the Jodie, made its debut on the runway for the Spring 2020 season in a Maxi Intreccaito version, and when the Jodie hit stores in early 2020, a frenzy began. Bottega fans, both new and old, could not get enough of the Jodie, especially the Mini version, which was released in a myriad of fun colors, including Bottega Green. While the Jodie feels innovative and fresh, it also feels distinctly Bottega, crafted from the brand’s renowned Intrecciato leather. Said to be named after actress Jodie Foster, who was once photographed shielding herself from the paparazzi using a Bottega Veneta handbag, the Jodie’s fanfare is nearly unmatched. Quintessentially Bottega, with a modern appeal, the Jodie has become a staple in the handbag world. Available in various sizes and colors, with a new Teen version launched late last year, there’s a Jodie for everyone. Get all the details below.
Where To Buy The Jodie
Introduced: January 2020
Sizes Currently Available: Mini, Padded, Teen, Small, Medium, Maxi
Most Recent Price Increase: December 2021
Retailers: Bottega Veneta, Luisaviaroma, MyTheresa, Nordstrom, Net-a-Porter, Fashionphile, Rebag
The Jodie Sizes
*Editor’s note: Early versions of the Mini Jodie appear more rectangular in shape, with less rounded corners. Comparison images can be found under alternate views.
Dimensions: 9.1″ L x 11″ W x 3.1″ D
Pricing: $2,250 in Calfskin/Lamskin, $2,100 in Suede Calfskin and in Metallic Crinkled Leather, $2,500 in Shearling
Dimensions: 10.2″ L x 9.1″ W x 6.3″D
Pricing: $4,600 in Lambskin, $3,300 in Rubber
Dimensions: 8.3″ L x 14.1″ W x 5.1″ D
Pricing: $2,900 in Lambskin, $2,500 in Suede Calfskin
Dimensions: 18.8″ L x 15.7″ W x 6.3″ D
Pricing: $3,600 in Lambskin
Dimensions: 19.8″ L x 21.3″ W x 7.8″ D
Pricing: $3,850 in Lambskin
Dimensions: 25.5″ L x 35.5″ W x 8″D
Pricing: $6,250 in Lambskin