The handbag industry is dominated by a select number of luxury brands, which account for the majority of the market share. Still, there is an array of outlier brands (both luxury and contemporary) that don’t get as much love as they deserve.
Balmain is one of those brands—but that’s all about to change, as Balmain is entering a whole new era, and the Anthem Bag is the perfect representation of it.
Known for its loud logos and unabashedly bold aesthetic, the Anthem signals Balmain’s shift towards a more understated, but still distinctly Balmain aesthetic. It’s edgy and cool, yet still chic and sophisticated. When it first debuted on the runway for Spring 2025, later returning for Fall, we knew it would be a significant focus for the brand.
Couture Revival with a Modern Edge
The Anthem Bag is defined by its cinched, belted silhouette and smooth leather body, drawing inspiration from an archival Pierre Balmain silhouette known as the Jolie Madame. While many brands draw inspiration from vintage bags, Balmain has put its own spin on an archival revival by paying homage to an iconic couture shape.
The Anthem family of bags reflects Balmain’s Parisian elegance, with a hint of rock and roll edge, and offers an array of shapes to choose from, whether it’s a shoulder bag or a chic statement clutch. Available in classic shades and bold pops of colors alike, the Anthem Bag is worthy of a second look.
Discover some of our favorites below!
The Anthem Family: Versatile Shapes for Every Style
LOVE IT! Thank god they moved away from those huge logos ..
This bag is beautiful and different from every other brand! The belt buckle reminds me of that one Fendi bag
Omg, I want them!