I’ll take bad ideas for $5,000,000,000 please. The thought of Burberry moving to China will face such a negative backlash that the brand will merely attempt to survive. The signature Burberry checkered pattern is “quintessentially British”, and a move to China will leave the company far from the same. Hell, even Prince Charles is rebelling!
PRINCE CHARLES has intervened in a row over plans by Burberry, the upmarket clothing firm, to shut down its Welsh factory with the loss of 300 jobs. He is understood to have contacted government ministers to ask if there is anything he can do.
The move is the latest in a backlash against Burberry, which wants to move production of its “quintessentially British” products to China, where labour costs are lower.