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Saint Laurent doesn’t do the splashy bag launches and re-launches every season that some brands do. Hedi Slimane has built his company’s popularity on trying to make the best versions of the things every woman already wants in her closet, whether that’s the perfect little going-out bag or the perfect pair of Chelsea boots to wear six months out of the year.

Celebrities-with-Saint-Laurent-Sac-de-Jour-Bags

In designing the Saint Laurent Sac de Jour, it seems like the brand was betting on the fact that there would be an enthusiastic market for a modernized, anonymized take on the classic Hermès Birkin. Although there was much gnashing of teeth in handbag circles when the design debuted, the bet has paid off in spades for the brand, and famous, fashionable women have been some of the bag’s biggest proponents.

Saint-Laurent-Sac-de-Jour-Bag

When starlets, supermodels and It Girls alike take up interest in a particular bag, you can be that it’s going to be massively popular in short order. That’s exactly what happened to the Saint Laurent Sac de Jour–creative director Hedi Slimane released his modernized take on the classic Birkin shape a scant two years ago, and we started seeing multiple celebs carrying it every day from the beginning.

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By now, many of you have read about the lengthy endeavor that lead to me treating myself to this Saint Laurent Monogramme Bag. As promised, I’ve used my bag plenty of times since it finally arrived to give you an accurate look at what fits inside.

Saint Laurent Crossbody Bag adjusted

Don’t worry, I have no more questions or dilemmas about my Saint Laurent bag. I’m here to tell you that I made my decision, and I decided to go with your helpful advice and exchange my python-embossed Saint Laurent Monogramme Shoulder Bag for the croc-embossed version!

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Saint Laurent’s Sac de Jour has quietly-yet-deliberately infiltrated the hearts and minds of celebrities over the past year. It’s not that the bag itself is remarkable; it’s really not, which may be part of the appeal. It’s sort of an anti-“it” bag–classically styled and fairly inconspicuous, with minimal branding.

YSL Feature

I know what you all must be thinking (that I’m crazy for even thinking about this), but hear me out. Last week, all of you helped me make a very important decision. I was stuck between two going-out bags, one from Saint Laurent, the other from Chanel.

This or That

I’m in a bit of a bag predicament, and since I’ve exhausted my family and friends enough on this matter, I thought I’d pose the question to all of you. I’m in need of a new bag for nights out, and I need help deciding if I should splurge on the Saint Laurent Medium Monogram Satchel or the Chanel Boy Wallet on a Chain.

Models and Celine Bags

While the brand’s popularity has undoubtedly ebbed since an event that I will refer to as Peak Phantom Luggage Tote, models still have lots of love for their treasured Céline bags. Models across the US were seen carrying Céline bags in droves this week; when they weren’t carrying Saint Laurent, of course.

Saint Laurent Small Velvet Monogramme Shoulder Bag

Bag: Saint Laurent Small Velvet Monogramme Crossbody Bag

Price: $1,850 via Barneys

Why It’s the Bag of the Week: Hedi Slimane has remade Saint Laurent as a clothier for rockstars and those who want to dress like them, and this little bag, with its lush velvet finish and equally luxe gold logo and tassel, feels like the first of Slimane’s bags to fully capture that feeling.

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