Ever since news broke that Marc Jacobs was doing away with his Marc by Marc Jacobs diffusion line and consolidating products under his main label at a variety of price points, we’ve been waiting to see what exactly that would mean in practice, since brands traditionally limit product to a relatively narrow price range.
Things have changed dramatically for Marc Jacobs over the past two years. In 2014, Jacobs ended his decade-plus tenure at the helm of the world’s most valuable luxury brand, Louis Vuitton, and earlier this year, the company announced it would be folding its lucrative, lower-priced offshoot, Marc by Marc Jacobs, into the regular collection.
If it felt to you as though Marc by Marc Jacobs handbags had become a bit stale over the past few years, you weren’t alone; Marc Jacobs felt the same way. In advance of his company’s much-rumored future IPO, Jacobs brought in Katie Hillier and Luella Bartley to breathe new life into the once-powerful contemporary brand, and we now know more about the duo’s first line of bags for the brand.
While Marc Jacobs was practically printing money at Louis Vuitton, things at his own line, especially his handbag line, got a little bit…stale. After the brand enjoyed huge success with its hit Stam Bag in the mid-2000s, little in the way of a true hit materialized to take the brand into the post-It Bag era.
When Marc Jacobs stepped down for his spot atop Louis Vuitton in October 2013, it confirmed rumors that had been swirling for months; not only was Jacobs’ 16-year reign at the top of the world’s biggest luxury leather goods brand over, but it was ending so that Jacobs could expand his eponymous brand, perhaps in advance of an IPO.