Here’s Charlize Theron, arriving at LAX with her son Jackson and boyfriend Sean Penn, carrying a Louis Vuitton Soft Lockit Bag. The Soft Lockit is a brand new launch for Louis Vuitton, and Megs penned an extensive review of this reinvented LV classic earlier in the week. The Soft Lockit does, of course, come with a very A-Lister price tag – you can purchase it for $4,250 at Louis Vuitton stores. It’s not currently sold online.

If we were to create a handy infographic of “Celebrity Designer Handbag Endorsement Rankings,” Charlize Theron would be standing on the same pedestal with Angelina Jolie. Both women do a superior job of evading the paparazzi, and from what limited photographic evidence that we do have, it seems that neither of them rotate their bags nearly as often as the Reese Witherspoons or Hilary Duffs of the world. Speaking of which, we saw Reese Witherspoon with her own Soft Lockit just last month.

When the new Louis Vuitton ad campaign staring Michelle Williams came out, both the bags and Michelle were incredibly well-received. The standout bag of the bunch was a twist on a classic, the Louis Vuitton Soft Lockit. The new version seems to have lured in everyone, from the classic Louis Vuitton lovers to the skeptics, with its beautiful leather, softer sides and extremely elegant design.

The Louis Vuitton Lockit first appeared in 1958, and since its inception, there have been countless different versions. The newest rendition is the Soft Lockit, which features Veau Cachemire leather and comes in five color options for its first season: black, bright Framboise, deep purple Quetsche, soft beige Galet or delicate Magnolia.

The bag includes nods to the original Lockit design, including a curved top and LV padlock on the side. This new take on the classic has a modern twist, though, and soft, supple, lightweight leather makes this bag perfect to be carried by hand or with the optional shoulder strap. The interior is just as luxurious as the exterior, with Veau Velours leather lining as well as a zip pocket and two smartphone pockets.

Last week, we saw both Reese Witherspoon and Karlie Kloss carry the bag, and our obsession grew to new heights. Now we have more information for you on this highly coveted bag that is sure to be a major object of desire.

You must be patient for now. The Louis Vuitton Soft Lockit may be on the arms of A-list models and celebrities, but it won’t be available to the public until June. The bag will be priced at $4,150, and you can purchase via Louis Vuitton online or call 866.VUITTON.

While some brands go out of their ways (and max out their budgets) to attract the most high-profile stars to their shows, brands that enjoy an outrageous amount of publicity simply by virtue of being themselves tend to cultivate a group of their celebrities. Karl Lagerfeld is a pioneer of this tactic; Chanel guest lists don’t just include whoever’s popular, but instead, Lagerfeld and his PR department often invite less-famous people who fit the brand’s image perfectly, even if they don’t generate as many headlines as possible. With its Monaco-set Louis Vuitton Cruise 2014 show, LV seems to be headed down the same path. (more…)

Nicolas Ghesquiere’s first collection at the helm of Louis Vuitton set a very particular tone for the brand’s bags going forward; they would be recognizably Vuitton, but very different than what predecessor Marc Jacobs designed during his decade-and-a-half leading the French leather goods behemoth. For Louis Vuitton Cruise 2014, unveiled over the weekend in Monte Carlo, that pursuit continues with even more bags. (more…)

Because accurate, complete, up-to-date information about some of the world’s most popular handbags can be hard to come by in a single place, especially when a brand is cagey about selling its bags online, we’re launching a new feature: The Ultimate Bag Guides. The guides will include things like pricing, size comparisons and currently available colors and leathers, and the first bag we have our sights on is the Louis Vuitton Neverfull Tote. (more…)

Louis Vuitton just reintroduced its classic Lockit bag (which originally debuted in the 1950′s), and A-list celebrities are taking to it like flies on flypaper, which bodes extremely well for the brand. Here’s Reese Witherspoon, leaving The Ivy in Santa Monica after lunch this past weekend, carrying a brand new, bright pink Louis Vuitton Soft Lockit Bag. Karlie Kloss was among the first to carry it in public last week, and her Soft Lockit was pastel pink. Both Reese and Karlie’s bags already have customized initials on the cloche. No word on price and availability to the public yet, but those details should be made available shortly.

The Louis Vuitton Soft Lockit was one of the sexier bags featured in Michelle Williams’ latest LV campaign, which emphasized the brand’s latest crop of luxe, logo-lite options, like the Soft Lockit, the Capucines and the Alma. I actually greatly prefer the grey Soft Lockit with contrast stitching that appears in the ads to either Reese’s or Karlie’s.

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The iconic Louis Vuitton Lockit appeared first in 1958, and seemingly endless new renditions have followed. The latest version, seen first in the brand’s new campaign with Michelle Williams, is my favorite by far. The supple Veau Cachemire of the Louis Vuitton Soft Lockit Bag provides a stunning appearance with a distinctive, ladylike feel.

I loved seeing this bag in the campaign images, but last week, supermodel Karlie Kloss brought the bag to life when she was spotted carrying it around her West Village neighborhood. Other than Michelle Williams’ ad campaign, Karlie seems to be among the first (if not the first to have her hands on this bag. What’s even more special, Karlie’s bag has her initials hot stamped on the cloche. It’s a stunning bag on a stunning woman, which makes for an amazing combination. Expect more info to come soon on the new Louis Vuitton Soft Lockit – we don’t have pricing or purchase information just yet.

For brands that rely heavily on their accessories collections for revenue, the standard four seasonal collections just won’t cut it; not only do their customers demand more variety, but so do their bottom lines. Because of those parallel motivations, Louis Vuitton releases a limited, usually travel-themed summer collection every year, and the Louis Vuitton Summer 2014 Bags and Accessories have landed. As you might have expected based on the market’s general warm-weather trends, some of Vuitton’s classic pieces, like the Neverfull tote, have gotten a lighter makeover in shades ranging from lilac to pale yellow.

Louis Vuitton’s much-publicized move away from its iconic monogram canvas has resulted in two accessories biproducts: more leather and exotic handbags and more Damier handbags. With the introduction of the Louis Vuitton Spring 2014 Men’s Damier Bags, both are now available together. (more…)

Despite changes at Louis Vuitton in every area from creative director to accessories strategy, it looks like one thing is staying constant, at least for now: Michelle Williams will be the face of Louis Vuitton’s accessories campaign for another season. (more…)

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