If you need a demonstration of how differently Nicolas Ghesquiere sees Louis Vuitton than predecessor Marc Jacobs, look no further than the Louis Vuitton Fall 2014 ad campaign, Ghesquiere’s first at the brand, which was unveiled by Women’s Wear Daily yesterday. The photos, shot be legends Bruce Weber, Annie Leibovitz and Juergen Teller, are quite the departure from the LV we’ve known for over a decade and a half. (more…)

Here’s Brazilian supermodel Adriana Lima, enjoying the luxuries of being rich and beautiful in Miami Beach, toting a Louis Vuitton Stephen Sprouse Graffiti Neverfull Tote. Although Neverfulls are pretty expensive, and this one in particular is quite rare, Neverfulls actually do make pretty great beach totes for those with the funds, as long as you don’t mind getting a little sand in the lining. They’re extremely lightweight, roomy and durable.

Adriana’s bright, bold bag is a nice change of pace from the onslaught of muted pink Louis Vuitton Soft Lockits we’ve seen celebs carrying over the last several weeks. We recently posted an extremely comprehensive guide to the Louis Vuitton Neverfull, which is a must-read if you’re planning on acquiring one any time in the near future. You can also check out more of Adriana’s choice designer handbags in our special feature “50+ Bags on the Arms of Our Favorite Supermodels.”

Even if you’re not a sports fan, you’re probably well aware by now that a lil’ soccer tournament has started down in Brazil. The 2014 World Cup is here to keep us entertained for the next few weeks, and when it’s done, the winning team will not only receive bragging rights for the next four years, but also a little bit of Louis Vuitton.

Just like it did in 2010, Louis Vuitton is set to provide the case for the official World Cup trophy, which can accurately be described as a nubby hunk of solid gold. According to Vogue UK, the case was hand-made in the brand’s Asnières atelier and includes all the well-loved Vuitton signatures, including a heavy dose of monogram canvas.

With Louis Vuitton’s renewed focus on leather, it would have been nice to see the brand whip out some alligator or python for such a special occasion, but neither of those provide the opportunity for such clear visual branding on the global stage of the World Cup.

If you were going to win a trophy for Best Whatever It Is That You Do, who would you want to design the case?

When you’re trying to give your brand a refreshed, ultra-exclusive sheen in the face of a consumer market that has grown tired of its flash, aligning the brand with well-respected artists, designers and aesthetic thinkers is one of the tried-and-true paths to take toward redemption. When you have the coffers of LVMH at your disposal, that strategy becomes writ large – for Louis Vuitton Icon and Iconoclasts, Louis Vuitton has tapped rival Karl Lagerfeld, as well as Christian Louboutin, Comme des Garcons’ Rei Kawakubo, architect Franky Gehry, photographer Cindy Sherman and industrial designer Mark Newson to create bags or luggage celebrating Vuitton’s iconic monogram. (more…)

Here’s Jessica Alba, out and about in LA, carrying her own pale pink Louis Vuitton Soft Lockit Bag. She’s at least the fourth major celeb we’ve caught carrying one in the past month. In fact, we just saw Charlize Theron carrying the same bag last week. This bag is sold out on the Louis Vuitton website, but should be available in stores for $4,250 in July. Jessica Alba is a long-time LV fan, and you can see the bulk of her designer handbag collection in “The Many Bags of Jessica Alba” and “The Many Bags of Jessica Alba, Part 2.”

I think it’s fair to say at this point that Louis Vuitton is putting a huge marketing effort behind its latest marquee bag. The brand has made no bones about its efforts to make over its image in a more subtle, high-end way, and getting bags like this one in front of as many people as possible, via both advertising and celeb placements, seems to be a big part of that strategy. Is it working, PB readers? Do you feel strangely compelled to acquire a Soft Lockit?

Here’s Charlize Theron, arriving at LAX with her son Jackson and boyfriend Sean Penn, carrying a Louis Vuitton Soft Lockit Bag. The Soft Lockit is a brand new launch for Louis Vuitton, and Megs penned an extensive review of this reinvented LV classic earlier in the week. The Soft Lockit does, of course, come with a very A-Lister price tag – you can purchase it for $4,250 at Louis Vuitton stores. It’s not currently sold online.

If we were to create a handy infographic of “Celebrity Designer Handbag Endorsement Rankings,” Charlize Theron would be standing on the same pedestal with Angelina Jolie. Both women do a superior job of evading the paparazzi, and from what limited photographic evidence that we do have, it seems that neither of them rotate their bags nearly as often as the Reese Witherspoons or Hilary Duffs of the world. Speaking of which, we saw Reese Witherspoon with her own Soft Lockit just last month.

When the new Louis Vuitton ad campaign staring Michelle Williams came out, both the bags and Michelle were incredibly well-received. The standout bag of the bunch was a twist on a classic, the Louis Vuitton Soft Lockit. The new version seems to have lured in everyone, from the classic Louis Vuitton lovers to the skeptics, with its beautiful leather, softer sides and extremely elegant design.

The Louis Vuitton Lockit first appeared in 1958, and since its inception, there have been countless different versions. The newest rendition is the Soft Lockit, which features Veau Cachemire leather and comes in five color options for its first season: black, bright Framboise, deep purple Quetsche, soft beige Galet or delicate Magnolia.

The bag includes nods to the original Lockit design, including a curved top and LV padlock on the side. This new take on the classic has a modern twist, though, and soft, supple, lightweight leather makes this bag perfect to be carried by hand or with the optional shoulder strap. The interior is just as luxurious as the exterior, with Veau Velours leather lining as well as a zip pocket and two smartphone pockets.

Last week, we saw both Reese Witherspoon and Karlie Kloss carry the bag, and our obsession grew to new heights. Now we have more information for you on this highly coveted bag that is sure to be a major object of desire.

You must be patient for now. The Louis Vuitton Soft Lockit may be on the arms of A-list models and celebrities, but it won’t be available to the public until June. The bag will be priced at $4,150, and you can purchase via Louis Vuitton online or call 866.VUITTON.

While some brands go out of their ways (and max out their budgets) to attract the most high-profile stars to their shows, brands that enjoy an outrageous amount of publicity simply by virtue of being themselves tend to cultivate a group of their celebrities. Karl Lagerfeld is a pioneer of this tactic; Chanel guest lists don’t just include whoever’s popular, but instead, Lagerfeld and his PR department often invite less-famous people who fit the brand’s image perfectly, even if they don’t generate as many headlines as possible. With its Monaco-set Louis Vuitton Cruise 2014 show, LV seems to be headed down the same path. (more…)

Nicolas Ghesquiere’s first collection at the helm of Louis Vuitton set a very particular tone for the brand’s bags going forward; they would be recognizably Vuitton, but very different than what predecessor Marc Jacobs designed during his decade-and-a-half leading the French leather goods behemoth. For Louis Vuitton Cruise 2014, unveiled over the weekend in Monte Carlo, that pursuit continues with even more bags. (more…)

Because accurate, complete, up-to-date information about some of the world’s most popular handbags can be hard to come by in a single place, especially when a brand is cagey about selling its bags online, we’re launching a new feature: The Ultimate Bag Guides. The guides will include things like pricing, size comparisons and currently available colors and leathers, and the first bag we have our sights on is the Louis Vuitton Neverfull Tote. (more…)

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