During his 16-year tenure at the helm of Louis Vuitton, Marc Jacobs tended to experiment with prints in a few specific ways; either he went for straightforward takes on the brand’s iconic monogram and Damier patterns, or he brought in an art world titan to shake up the monogram for a limited edition capsule collection.
All four global fashion weeks have distinct strengths and weaknesses, and high-end bags is always one of New York’s. We’re a city that churns out some of the finest contemporary options in the world, from Mansur Gavriel to Coach, but once you start climbing the price ladder, things get a little bit tricker in the good ol’ US of A.
Yesterday, someone asked me what I thought about the new crop of Louis Vuitton bags from the brand’s Fall 2016 runway, and the first thing that sprang to mind was, “Well, there’s a lot going on.” I don’t mean that in a bad way (the collection is often excellent), but it also means I don’t know where to start.
Satisfying a thriving interest in monogram products while courting higher-end consumers with more expensive and exclusive leather options is a difficult balancing act, and it’s not one that Louis Vuitton has always pulled off perfectly. The brand has made strides in its leather game under the creative direction of Nicolas Ghesquiere, though, and now that monograms feel trendy again, LV has debuted at least one bag that I’m betting will capitalize on the increased interest: the Louis Vuitton Palm Springs Backpack PM.
Louis Vuitton is in an interesting spot right now. Even though the brand has long wanted to put more of an emphasis on its leather goods and deflect a bit of attention from its iconic monogram and Damier canvases, monograms are gaining popularity, and now it has to find a way to both stoke its leather business and capitalize on a conflicting trend in which it already fits perfectly.