In order to keep its huge fan base satisfied, Louis Vuitton has reinvented its iconic monogram prints in dozens of ways, starting during the tenure of Marc Jacobs as creative director. That tradition has continued under Nicolas Ghesquiere, and for Summer 2015, the brand has released a series of bags in two new prints.
Louis Vuitton Handbags and Purses(Page 2)
Since Nicolas Ghesquière took the helm at Louis Vuitton, there have been some major, stand-out handbag moments for the brand. The Petite Malle, while quite expensive, has grown a major fan following along with other designs. Recently I shared the Monogram Infrarouge, a new black and red twist on the classic Monogram, and if you ask us, the Fall 2015 collection is filled with the best bags from the brand in recent memory.
A couple weeks ago, Vlad and I were in Texas for SXSW and attended the conference’s panel on Global Digital Trends for the Luxury Consumer. It wasn’t a fashion-specific panel, but during the talk, one of the presenters mentioned a recent Business Insider article about consumer perceptions of Louis Vuitton in China.
When it’s still this cold at the end of March, it’s impossible not to start thinking about travel to places on the globe where we can get some relief. In that sense, the Louis Vuitton The Spirit of Travel Spring 2015 campaign is perfectly timed–who wouldn’t want to look at images of models, beautiful bags in hand, frolicking in front of perfectly turquoise seas in the French West Indes?
At Louis Vuitton, handbags are king. The brand might now make full lines of ready-to-wear, outerwear, shoes, accessories and jewelry, but if the bags are selling, none of that other stuff really matters. With the new bags that debuted as part of the brand’s Fall 2015 collection this morning, that shouldn’t be a problem.
UPDATE 2/24/15: We’re being told by multiple members of the PurseForum that the price increase for Louis Vuitton will be hitting next week, with one person saying March 1st is the date their sales associate told them.
It’s amazing how quickly Nicolas Ghesquiere has changed the aesthetic at Louis Vuitton. It’s one thing to come in to a globally recognized brand after the decade-and-a-half tenure of a legend like Marc Jacobs and put together your own collection with your own quirks; it’s quite another to do that in a way that the industry buys into whole-heartedly, as it seems to with Ghesquiere’s Vuitton.
While we all sit under a blizzard in New York, a lot has been happening in Paris. Couture shows just started, and immediately before them, the world’s biggest menswear brands opened the Fall 2015 show season. One of the last shows on the schedule was Louis Vuitton, and under the guidance of men’s creative director Kim Jones, the brand’s iconic monogram canvas has made a comeback.