We already know what Louis Vuitton’s quest for fancier customers means on the high end of the brand’s price spectrum, but changes in LV’s mid-range bags, like those made of Epi or Vernis leather, have been a little slower to materialize.
Louis Vuitton Handbags and Purses(Page 2)
We brought you the first look at Nicolas Ghesquiere’s inaugural campaign for Louis Vuitton two weeks ago, and since then, the brand has slowly released new images from legendary photographers Bruce Weber, Juergen Teller and Annie Leibovitz. We’ve collected them for examination, and if nothing else, they show a new creative director with an exceptionally clear vision.
Every bag lover knows the iconic Louis Vuitton monogram pattern, but the House of Louis Vuitton dates back to the mid-1850s and has a long line of heritage and craftsmanship. My newest obsession is the Louis Vuitton Capucines bags, whose name pays homage to the earliest Louis Vuitton Maison, which was located on rue Neuve-des-Capucines in 1854.
While Louis Vuitton’s women’s business has been in a state of flux over the past two seasons, the men’s side has been humming along quite nicely in the hands of creative director Kim Jones. Jones’ has done a great deal in his relatively short tenure at the brand to make the men’s line distinctive, including creating its own logo of sorts.
Here’s Brazilian supermodel Adriana Lima, enjoying the luxuries of being rich and beautiful in Miami Beach, toting a Louis Vuitton Stephen Sprouse Graffiti Neverfull Tote. Although Neverfulls are pretty expensive, and this one in particular is quite rare, Neverfulls actually do make pretty great beach totes for those with the funds, as long as you don’t mind getting a little sand in the lining.
Even if you’re not a sports fan, you’re probably well aware by now that a lil’ soccer tournament has started down in Brazil. The 2014 World Cup is here to keep us entertained for the next few weeks, and when it’s done, the winning team will not only receive bragging rights for the next four years, but also a little bit of Louis Vuitton.
When you’re trying to give your brand a refreshed, ultra-exclusive sheen in the face of a consumer market that has grown tired of its flash, aligning the brand with well-respected artists, designers and aesthetic thinkers is one of the tried-and-true paths to take toward redemption.
Here’s Jessica Alba, out and about in LA, carrying her own pale pink Louis Vuitton Soft Lockit Bag. She’s at least the fourth major celeb we’ve caught carrying one in the past month. In fact, we just saw Charlize Theron carrying the same bag last week.
Here’s Charlize Theron, arriving at LAX with her son Jackson and boyfriend Sean Penn, carrying a Louis Vuitton Soft Lockit Bag. The Soft Lockit is a brand new launch for Louis Vuitton, and Megs penned an extensive review of this reinvented LV classic earlier in the week.