Ever since Clare Waight Keller took the top creative spot at Chloe, I’ve been an unrepentant fangirl. Waight Keller has required an incredibly short turnaround time to set the brand back on a chic path that many had felt it lost after the exit of Phoebe Philo several years ago, and the collections, from ready-to-wear to accessories to shoes, have all improved by leaps and bounds in just over a year. I’ve been impatiently anticipating the arrival of Chloe’s next big bag for that entire time, and now that it’s ostensibly here, I’m…underwhelmed.
You probably recognize the Chloe Angie Tote from the brand’s Spring 2012 ads on everything from fashion magazines to bus shelters, not to mention that the brand seems to have made a push to get it into the hands of taste-making celebrities (most notably so far, the new Olsen). Usually, a brand picks well when choosing a piece to promote this heavily, and I’d expect that from Chloe in particular. After all, if anyone should know the power of an It Bag, it’s Chloe. But the Angie? I’m not convinced, not by a mile. (more…)