Move over, brat summer. We’re entering demure girl fall.
A very demure girl fall I might add, all thanks to the latest viral social media trend. If you’re confused, open Instagram or TikTok, and your feed will be flooded with reels using the sound “very mindful, very demure.”
What exactly is demure anyway?
In a now-viral video viewed more than 43 million times, transgender creator @joolieannie describes how to be demure, modest, and respectful in the workplace. She starts, “You see how I do my makeup for work? Very demure. Very mindful.” She further explains, “I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work.”
Defined as “reserved, modest, and shy,” this creator’s idea of demure is slightly different, oozing understated self-expression, a refined elegance, if you will. Of course, when it comes to bags, there’s only one way to do demure.
We’re talking about the chicest of chic lady bags, with small handles only—I don’t make the rules here. Below, we’ve rounded up 14 of the best lady bags to channel your inner demure girl.
Never mind these, I love the Loewe Mini Hammock Hobo in crimson in the ad on the right side of the page. Trying to come up with an excuse to buy it but I already have four Loewe bags. Maybe an early Christmas present in August?
Ooh that check/gingham Celine is gorgeous! Like a grown up back to school bag.
me: I’m not buying any more bags that won’t fit a can of diet coke
also me: I loooooooooove the savette bag.
LOL this gave me a good laugh – I love the Savette also!