It’s been five years since Anthony Vaccarello replaced Hedi Slimane as Creative Director at Saint Laurent, and while Vaccarello has not been quick to reinvent the wheel at the French fashion House, in recent seasons we’ve finally seen him stray a little bit from the brand’s typically logo-heavy assortments. In the last couple of years, he’s moved away from the iconic YSL logo in favor of designs that are a bit cleaner and more paired down in design like the Le Maillon and the Le Carre. For seasons, critics argued that Saint Laurent’s assortment was too logo heavy and that the designs are all too similar but now it seems that Vaccarello has found his groove, offering up consumers a little but of everything. We’ve finally begun to see cleaner shapes and silhouettes sit alongside new versions of Saint Laurent’s classic logo bags and today we’re here to talk about the latter.
If you’re looking for an of the moment shape that screams Saint Laurent than this season’s new Le 5 à 7 Hobo is the one for you. We know that this shape isn’t going anywhere this year, and the Le 5 à 7 is begging us to give it a second look. The design itself is simple and clean. The perfect cross between a hobo and a 1990s-esque baguette shape, there’s a place for this bag in any Saint Laurent lover’s closet. It’s the ideal mix of classic yet trendy and while the design is not ground breaking by any means, Vaccarello is known for giving consumers what they want, with his designs carrying over from season to season, like the Loulou and the Niki.
In the age of puffy, pillowy flap bags it’s nice to see a bag that’s cleaner and a bit more sleek in the Saint Laurent line up and that’s exactly what Vaccarello has given us with the Le 5 À 7. The petite purse is crafted from soft and supple calfskin leather and finished with a tab closure with a YSL hardware hook that’s made of bronze toned hardware. The interior is also lined in leather which is a nice touch for a bag that’s below the $2K mark. The bag is meant to be worn daintily over the shoulder with the adjustable shoulder strap and inside there is also one interior zipped pocket. Overall dimensions are 6.25″ L x 9″W x 2.5″D.
Another totally boring bag adorned with a bling logo hardware by Saint Laurent… ?
I do appreciate the humorous name of the bag though. For those who don’t speak French, “5 à 7” refers to an afternoon quickie with your lover before you go home to your spouse. So, it’s a naughty bag to carry your lube, condoms, and other small kinky gear. ?
Let’s go sit in the corner with our unpopular opinions lol
Disagree with your opinion of the logo but I love the French lesson.
I don’t know why these “critics” would find fault with Saint Laurent bags having the YSL on them. Most Chanel bags have the Cs. Most Louis Vuitton bags have either the all over logo pattern or an LV on the bag. How is it any different with YSL? The design of the YSL is artistic and well placed and well scaled with the bags.
When it really comes down to it it’s really just a matter of personal preference and taste I think. As much as one person below tries to paint the rationale of how the logo fits with some fashion house history and not St Laurent, and that’s why they think it’s okay for some other houses to utilize the logo, the reality is if I don’t like the LV or Chanel logo but I like the YSL logo then I’m gonna buy the YSL. I think Justice is maybe just alluding to the legacy Slimane YSL logo is a divergence from Mr. St-Laurent’s heritage aesthetic. Everyone here is very passionate about fashion and the discussion is very interesting to see ?
Back in the day, their bags were more subtle and had distinctive designs – like the Muse (which I used for work 15+ years ago) and their equivalent of a box/chain bag (think it was called the Diane?) If you knew bags, you knew they were YSL without the logo.
While some of the current logo hardware bags are quite nice, this one featured here isn’t very original and looks like the Gucci Jackie.
I haven’t bought from them since they changed direction. But that’s just my personal preference.
The difference is that Chanel and Louis Vuitton have been using their monograms consistently on hardware for decades while Saint Laurent started using it when PPR/Kering tried to boost sells of the brand with logo-loving buyers. It’s a cultural difference, and many don’t care—obviously. For people who just started buying luxury items in the past 10-15 years, they don’t see any difference because they don’t remember these brands before the hit-bag era.
Personally, I do like the look of the YSL logo, but not as a decorative ad-on to mediocre bags that could easily be from Michael Kors if you changed YSL to MK.
It’s irrelevant how long some brands have been using their logo and why. It either looks good or it doesn’t. At some point it was new for every brand to do this. Chanel didn’t always use their Cs. They just had the turn lock with a small “Chanel” etched in the hardware.
I think this is such a good point to bring up. At some point it is new for every brand.
Indeed. It’s irrelevant to some (like you), but not to others (like me). Personally, I think Saint Laurent was a much stronger and luxurious brand before they embarked on this logo-hardware binge. To each their own.
Placing importance on how long something has existed rather than quality seems silly. It’s like not letting self-made millionaires into the country club because they don’t have “old money”. Chanel bags have been around forever and their quality has sharply declined. But, yes, to each their own.
I don’t think that’s silly at all in the world of fashion. That’s why houses like Hermès, Chanel, or Louis Vuitton remain timeless while Saint Laurent and others come in and go out of fashion constantly. Your “country club” metaphor is ridiculous.
I don’t think Saint Laurent is “going” anywhere. Your opinion is simpy YOUR opinion.
And your opinion is simply YOUR opinion. Lol How long are we gonna talk in circles?
Can you reel it in a bit? Your need to always get the last word in is tiring. It makes you look like a mean spirited bully.
WOW! I need to “reel it in”? If that’s not the epitome of infantilisation and condescension, I don’t know what is. Who the f##k are you? I am not going to stop voicing my opinion because you say so.
Yes, your constant over-the-top condescending responses makes this blog difficult to enjoy. You get into it with everyone, but don’t seem to care. ???? Kelly said it best it’s “snobbish/classist”.
Funny how I express an opinion about a handbag and some fool can’t help but attack me for it… then immediately if I defend myself, I’m “snobbish/classist.” Hahaha Y’all are clowns.
Agree, this PF member either completely lacks of self awareness or has such disregard for others, complete keyboard gangster that posts so much abrasive, sarcastic, condescending and childish responses. Some one who supposedly has such refined taste in handbag but such poor etiquette, sad ????
Omg yes. It’s coming off a little snobbish/classist too.
I don’t usually care for this specific YSL logo (I’ve always associated that logo with the underage girls going clubbing in their Kate and bandage dresses, nothing negative, just not my vibe) but I have to say there’s something about this specific bag, the smoothness of the leather, the colour and shape that is really beautiful.
The first bag from YSL that’s caught my eye in a while
I hear you! I own one Saint Laurent bag – a SDJ so not a logo bag at all and while I’m not opposed in the slightest, there hasn’t been one that I really wanted to buy. This though, as simple as it is I really like it! It’s just sleek and classy and I could really see myself loving this bag in my rotation.
Totally agree, it’s sleek, feminine and a little sassy. The Prada Cleo and the Gucci Jackie are very similar but this one just looks a little better IMO (even know it’s not the original inventor of the shape)
I just wish it had a zipper or a more secure opening, wouldn’t want my tampon to accidentally fall out if I use the bag for work lolll
YSL screams uninspired to me. I mean if you’re looking for a flap bag with a logo, you’ll strike gold with YSL. It seems like the only time a bag catches my attention, it’s from a collaboration with an artist.
On PurseForum, someone posted that, of all her designer handbags (which included Chanels and LVs), her YSL always got the most compliments. She received many responses from people who realized that the same was true for them. So the love for YSL isn’t simply because of a logo as all these brands have bold logos.