If we had to pick one brand that’s ruled the early 2020s, Miu Miu would be at the top of the list. Its momentum shows absolutely no signs of slowing down. Beloved for its playfulness and distinct aesthetic, the brand continues to see a resurgence while influencing some of the fashion world’s most significant trends in the process (bag charms, we’re looking at you.)
While Miu Miu offers a distinct air of youthfulness, its aesthetic is really for everyone. Unfussy and undeniably playful, there is a bit of the Miu Miu girl in all of us, from its youngest fans to its oldest. Its bags and iconic Miu Miu uniform continue to see a presence among the street style set, and of course, that rang true at the brand’s Spring 2025 show earlier this week in Paris.
Many brands have a signifier, something so inherently theirs that it becomes synonymous with them. For Miu Miu, that’s Matelassé, and of course, we saw plenty of it in Paris with the fan-favorite Wander bag in an array of fun colors and neutrals. The new Aventure, which is quickly becoming the bag of the season, made a statement as well. More Miu Miu moments below!
Miu Miu Moments
Images by Caire Guillon for PurseBlog