Loewe

Jonathan Anderson Embraces Normcore at Loewe for Spring 2024

Elevated basics and bags that are anything but...

What do women want to wear? It’s a question Jonathan Anderson has asked himself many times throughout the design process, and while in 2023, it’s obvious that yes, they want to wear Loewe, the answers are actually more complex. This season, Anderson explores the pragmatic silhouettes that define a wardrobe but reimagines them in intricate, interesting ways.

Defined by a muted palette of greys, browns, and black with red, tangerine, and purple accents, wardrobe staples like button-front cardigans, blazers, and baggy jeans lend a stylish but practical appeal. This practicality is broken up by exaggerated proportions, like an oversized chunky knit cardigan with massive gold buttons and ultra-high-wasted pants.

The Bags of Loewe Spring 2024

As for the bags, buttery soft leathers are a compliment to the rich textures seen throughout. The Squeeze bag, which is quickly proving to be Loewe’s next big hit, is seen in rich hues in both classic leather and exotics as well as novelty iterations. Meanwhile, the new Pebble Bucket Bag, which debuted at the Men’s show earlier this year, arrives in smooth leather and tactile suede. Defined by its distinct pebble-shaped hardware, it’s seen in both mini and medium sizes and is a true testament to Loewe’s under-the-radar appeal but storied leathercraft.

View bags from the runway below, images via Loewe.

Loewe SS 2024 Bags
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Terri
Terri
8 months ago

The croc Squeeze bag is TDF! <3

FashionableLena
FashionableLena
8 months ago

I don’t get the hype behind the Squeeze bag. I find it ugly. Then again, I don’t like hobo bags nor am I easily influenced.

xec
xec
8 months ago

wow you’re so special

Anon
Anon
8 months ago
Reply to  xec

To be fair, Loewe is being jammed down everyone’s throat as the alternative to “loud luxury” while also printing bags covered in Loewe straps, logos etc. When every YouTube “influencer” starts pushing Loewe as the connoisseurs choice you know sheep are soon to follow. That said, some of the colours in this collection are nice and the leather looks attractive.

Laura W
Laura W
8 months ago
Reply to  Anon

Nothings being shoved down anyones throat. 🙄

Anon
Anon
8 months ago
Reply to  Laura W

Well I disagree

daveloeweyou
daveloeweyou
8 months ago
Reply to  Anon

Leather is not only attractive, it is the best.

Anon
Anon
8 months ago
Reply to  daveloeweyou

Good to know, I’m keen to add a puzzle tote maybe in a burgundy color.

psny15
psny15
8 months ago

The bags in these colors and textures are beautiful ❤️

Mingi
Mingi
8 months ago

Is the puzzle tote an extra large size?

Hervé
Hervé
8 months ago

Very refreshing to see the brand returning to a quiet luxury feel and abandoning loud and cheap logotization.

SonShownu
SonShownu
8 months ago

The Picotin look a like in Maroon and the tote bag. Love it

VSQR
VSQR
8 months ago

I am not a fan of hobo bags but I really like the Loewe squeeze bag, so rich and stylish looking!

daveloeweyou
daveloeweyou
8 months ago

Jonathan Anderson has done quiet luxury in the manner of Jonathan Anderson. Few models of bags but very impatient. In the showroom there are more models for next summer, such as a reinterpretation of the Flamenco.

Kaly
Kaly
8 months ago

BIG beautiful bags!!