The Bags of Gucci Love Parade

Celebrating 100 years of Gucci on LA's famed Hollywood Boulevard

Early last week, Gucci presented its latest collection with Los Angeles as its backdrop. Creative Director Alessandro Michele chose LA and its iconic Hollywood Boulevard in part thanks to the legacy of his own mother and the worship of beauty she passed down.

“Hollywood is, after all, a Greek temple populated by pagan divinities. Here actors and actresses are acknowledged as heroes of the myth: hybrid creatures with the power to hold divine transcendence and mortal existence at the same time, both the imaginary and the real.” – Alessandro Michele

And with the iconic Walk of Fame as the backdrop for the Gucci Love Parade collection, Hollywood icons took the place of some of the models, and a star-studded cast appeared draped in new Gucci. Jared Leto, Macaulay Culkin, and Jodie Turner-Smith, to name a few, were seen wearing Gucci Love Parade in further celebration of the House’s centennial year. Feminine fabrics like lace and faux fur explore the object of desire and are juxtaposed with masculine shapes like tailored suits.

As for the bags, there were plenty to see, like the brand’s classic bamboo bags (including the Diana), the Jackie 1961 and more. A continued focus on the House’s storied history is presented in Gucci Love Parade, like the resurgence of an archival messenger from 1971. You’ll also notice the appearance of Gucci’s old GG logo, a direct revival from the archives, and further cementing this mix of new and old. Take a look below at bags from Gucci Love Parade.

Photos courtesy of Gucci.

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ILP

I like the interlocking GGs as links in chain straps. YSL has already done this but the round GGs work really well.

Candee

What is the purpose of the silver chain in 1 and 4?

CDa

functional accents

psny15

I’m surprised but I like many of these bags💥

Slim

Love them!

ILP

The gold GGs are on the flap are too big and garish. The large GGs worked on the Soho line because it was tonal and raised, not flashy.

Deliah Boerleider

Love everything. I’m a big Gucci fan

AMCA

Living for that huge Diana bag! Hopefully a plain version comes out without the dragon

daunaisvintage

These are all just modern remakes of vintage Gucci designs. Circa 1950s-1980s.

daunaisvintage

The ones with the big interlocking GG circles are called “Blondies”.

Cookie

The big GG logo on these bags just reminded me of CD logo on Montaigne 30

Yazi

These are lovely and very wearable.

Christine Kofman

That orange (camel?) bag with the red/green stripe is perfection. I don’t even wear that style bag and I’m seriously coveting it.

Ultimatepaola

Totally!

Sharon, Siekdesign

I own the original brown but I have it in navy blue. Itwas bought in the late 1970’s or early 80’s.
The handle is not the ones shown.
The bag was costly to begin with. I never wear it. It is in amazing condition. I still have it in the original box.
It was stunning when I bought it and still is.looks interesting with the new wide strap. Are these straps actually Gucci?

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