The re-introduction of Gucci’s 1955 Horsebit was a natural next step for the brand, following the release of the vintage inspired Ophidia line. As with other designer brands, Gucci has looked to its archive for inspiration the last few seasons and for Pre-Fall 2020 its ode to the past continues. This collection put a focus on simple, structured designs with minimal branding and sleek hardware. The 1955 Horsebit continues to be a big push for the brand, seen on multiple silhouettes, from the currently coveted shoulder bag to the top handle bowler seen on the Spring 2020 runway. For Pre-Fall 2020 a new shape also appeared bearing the iconic 1955 hardware. The unique, rectangular silhouette appears to be fairly structured and features top handles for hand carrying.
The palette for this season consisted of a mix of neutrals with bold pops (think bright blue and tantalizing turquoise) and eye-catching exotics. An entirely new bag appeared on the runway as well—an easy-to-wear, rectangular mini bag was shown in smooth leather and textured exotics. This flapped design is simple and sleek, fitting in well with the rest of the vintage-inspired collection. The bag is finished with a sleek GG plaque closure and an adjustable strap. The lookbook was shot under the direction of creative director Alessandro Michele and art director Christopher Simmonds in Rome by iconic street photographer Bruce Gilden. View bags from the lookbook below.
Bag #9 is too big for my needs/lifestyle, but I love it. Any and everything animal print is fine in my book.
Very nice bags and a pleasure not to see any Marmont!
What changed your mind about Gucci, since your comments typically reflect that you don’t like this brand. Is it the simplicity and unexpected elegance of this collection? No shade, just curious.
These are elegant, not the trash we’ve seen in the past few years.
Agreed! These are really very elegant. I love all of them.
Marmont bags are wonderful!
Not to me! 🙂
I adore Gucci since to me their bags are fun and different! This collection veers away from the norm, but is absolutely drool worthy! It looks like a “grown up” version of Gucci since every bag is both elegant and sophisticated!
I absolutely love this collection! Chic and classy comes to mind NOW when I think of Gucci but before this collection, not so much.
Like the collection not a lot of logo covered bags. Some of the clothing was nice also.
BETTER. Finally. Now if they can just rid of the Marmont scourge…
I own TONS of vintage Gucci, and I can definitely see some of it reflected in these offerings. I’m just wondering if the quality will be there. That’s certainly declined since Gucci’s glory days.