Gucci has a long, storied history, one that followed a neat, methodical evolution up until Alessandra Michele became creative director at the House and shook up the brand’s aesthetic. He quickly shifted how the brand as a whole released products, all the while sending Gucci’s sales sky rocketing, with the brand’s speciality pieces becoming highly sought after on the resale market.
While most luxury brands follow a similar tactic when it comes to bag debuts, when Michele took the reigns at Gucci, he changed all that, instead opting to release special edition, seasonal styles in many different versions, but all available in small quantities of each version. This not only drove sales of specific items at Gucci, it made the brand more sought after as a whole.
Now, in celebration of the designer’s 6th anniversary at the brand, which was marked by his Ouverture collection, Gucci has re-issued a collection of symbolic styles from the early collections. The pieces speak to Michele’s expertise at creating pieces that transcend seasons and trends as the re-editions of these iconic silhouettes are just as relevant today as ever. The capsule collection features RTW, shoes and of course, handbags, all from Alessandro Michele’s first shows for Gucci. Shop all of the re-editions via Gucci and take a look below at some of our favorite handbags from the capsule.
They’re nice enough, but a little boring. For this reason, I haven’t purchased a Gucci bag for years.
I love this trend of brands re-editing older models. I think it’s great and allows people to buy beloved designs from the past.
I think a update after 10-15 years us valid like prada but a little too soon in this case – also these are a terrible selection
AM has been wildly successful at Gucci so if he wants to revisit his first collections why not! I personally love many things Gucci and have appreciated his vision. Some OTT but isn’t that what makes it great to see? There is always something amazing to purchase at Gucci IMO.