It’s been a while since a new bag design has moved me enough to believe it will be the new must have bag. Celine is the brand that truly got everyone’s attention and now that the Luggage Tote hype has dwindled a bit, there is room for a new bag to take center stage. I believe it may be the Gucci 1970 collection of bags.

Gucci delved into its accessories archives for their collection of SS12, and took inspiration from vintage pieces to create the 1970’s shoulder bags. The graphic gold plaques give an art deco nod while the opulent chain tassel detail adds a 1920’s flare.

There are a few versions of the 1970’s shoulder bag, from different materials to different sizes. I can not decide which is my favorite, all I know is I desperately want one of these bags. Sturdy and luscious leather in taupe, black or green or black nubuck are the current offerings on Net-A-Porter. The simple shoulder bag shape is offset with a chain strap detailing.

Both classic and entirely current, it is hard to perfect a simple bag and make it beautiful enough for anyone to want to wear it daily. But Gucci has done this, and not only is this bag the stand out from Gucci’s spring/summer collection but also it is a standout from every brand’s offerings. Prices range from $2,100 to $2,650 via Net-A-Porter.

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Share Your Thoughts With Us

  • Miles

    Love it ! Green one is already sold out on NAP – dang it!


      I know where still have green color.

  • gpc

    I initially scoffed at this bag, but it has actually grown on me.  I prefer the smaller size in the black nubuck – can be taken from day to evening and worn dressy and casual.

  • Beautiful and elegant

  • Wow this is beautiful! It’s been awhile since I’ve been able to feel proud to be a Gucci fan, but this bag proves my faith.

  • Lulalula

    I’ve been in love with this bag..but I have to admit they don’t look as good on the model..

    • MODA

      You can buy it in any Neiman Marcus in the States.

  • Anna

    Try … still 3 Gucci 1970 (green) available. Shop online, with a special VIP discount, and have fun!

  • NaTTiC.Suwannarat

    I think this bag gonna be popular soon, the design is so simple and elegant and it is suitable for every occasion !!! 

  • Sandra Rowley

    Love the bag, love Gucci.  I am excited to see Gucci getting some props….in my opinion Gucci produces something I cannot live without every season.  

  • klynneann

    Beautiful, but I always have a hard time getting into hobo-type bags.  And then I saw the one with the longer chain…!!!!  sigh

  • Jayelouise

    I saw this bag just two days ago, in black, white and green.  I fell in love at first sight!  This bag is so gorgeous, and in addition, it is also comfortable to wear.  I returned to the store to “visit” the green 1970 yesterday (the green is to die for) and it was already gone!  I guarantee you’ll love this bag, if you can find it!  (I know they have it at Neiman’s, but for how long?)

  • lol

    All of you people are so fucking crazy. who the fuck who spend that much on a bag

  • I have one in nude color. I love the chain tassel very much. I always play it, so funny, handfeel is good, haha!!!!  Maybe you can find it in ebuypurses later. The owner told me they will update later.

  • SAW these bags sale now

  • huanghai001

    Shop of the brand-name bags, high-quality, low price, passing Do not miss

  • huanghai001

    Shop of the brand-name bags, high-quality, low price, passing Do not miss

  • Sexybabes

    love it

  • Floyd28

    Love love love, does it only come in one size?

  • Cher

    i bought the large in black, but am wondering if i should get the medium??? I am sooo confused. The black is quite large but the same measurement horizontally.It drapes nicely at the top where the medium stays put. Are big bags out? SHould I change it?????

  • Lee from Nordstrom

    I have it on Sale at Nordstrom contact me! It’s Gorgeous

    • Lovethisbag

      Lee , how much is it on sale for????

  • SD HouseWifey

    I have that same Large Black hand bag and are parting with it now. Send me a note sd house wifey at g mail . I am putting it online to view today on bay e .