Right when I saw the Gucci Soft Jackie hit the Gucci website, I fell head over heels in love. It’s not the simple kind of love, but rather the intensely deep kind. Gucci tops my list as my favorite brand of the moment, and it continues to deliver, collection after collection.

The Jackie is a brand classic, dating back to the 1960s, and was named after Jacqueline Onassis. The Jackie is an icon we’ve explored before, but the new interpretation’s beauty baffles me in the best way.

From the moment I saw the Soft Jackie collection, I knew I had to play with it. I loved the luscious leather of the Gucci Soft Jackie Top Handle Bag. The nut brown leather looked chocolatey, so while I examined the bag, I decided it would be perfect to pair it with a bar of chocolate. It seems that both chocolate and Gucci bags are my weakness.

Buy the top handle for $2,990 via Gucci.com.

Somehow, Gucci never seems to go wrong with its huge line of handbags. For pre-fall, the brand delved into its vast creative archives to bring back the house’s Diamante leather in an array of bright colors. (more…)

At the PurseBlog offices, we’re all Gucci fans of varying degrees. Megs totally loves the brand’s bags, and Katherine and Bea are right behind her. While I think the brand makes gorgeous bags, they often don’t line up perfectly with my personal style; it’s a brand that I think looks great on other people. With the Gucci Jackie Soft Tote, which is brand new for Fall 2014, I might have found my Gucci match. (more…)

Here’s Charlotte Casiraghi, Monaco royal and granddaughter of Grace Kelly, leaving an equestrian competition in Cannes with a natural leather Gucci Soho Satchel. Charlotte is an active competitor in equestrian jumping events, and she’s also Gucci’s “official equestrian ambassador, which means the brand dresses Charlotte for many of her events. Obviously, Gucci’s love of all things equestrian does not begin and end with its signature horsebit detailing. You can find a bag similar to Charlotte’s in black for $1,950 at Gucci.

If equestrian sports are a little outside of your wheelhouse, you might not be aware that Gucci actually has an entire equestrian collection, which includes everything from riding helmets and apparel to saddles and riding crops. And if you love the pageantry of equestrian events like jumping and polo (as a participant or strictly as a voyeur), I simply must insist that you check out our recent style profile of the Veuve Clicquot Polo Classic.

Event: Movie Date

Our Bags: Gucci Swing Leather Tote and Small Gucci Swing Leather Tote

Price: $1,100 for the Large and $950 for the Small

What To Do: My mom and I still catch movies together, and it’s always a great time. Ditch the boys and find a movie you and mom love to see together. Splurge on a snack, like buttery popcorn or Milk Duds, and enjoy the quality quiet time with your mom.

Here’s Olivia Wilde, sipping a milkshake in the West Village while doing crazy things for maternity fashion. Olivia has accessorized her chic, all-black ensemble with a black suede Gucci Nouveau Fringe Bag. This bag was actually inspired by a similar 1940′s design from Gucci’s archives. (I imagine the vintage version might’ve had just as much bamboo detailing, but not nearly as much fringe.) You can obtain Olivia’s exact bag for $2,500 at Gucci.

If you’re not prone to wearing all-black ensembles in mid-April, I feel obliged to point out that this bag is also available in a pleasing range of bold, eye-popping spring hues. The Gucci Nouveau Fringe Bag was an obvious choice for our round-up of the “16 Best Fringe Bags For Spring”. We also took an in-depth, behind-the-scenes look at the exquisite craftsmanship behind this unique handbag in “Inside The Making of a Gucci Nouveau Fringe Bag.”

Bag: Gucci Swing Leather Tote

Price: $995 via Gucci

Why It’s the Bag of the Week: Gucci has quickly turned into one of my favorite brands over the past few seasons. The Swing Tote caught my attention for both the classic, clean design and functional, long double handles. Furthermore, this bag costs under $1,000, a rare feat in the premier designer handbag world.

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I never thought I’d be saying these words, but I’m really loving fringe bags right now. It’s not like me to want an aggressively fringed bag (actually, it’s really not like me), but some of them on the market right now have truly nailed the design. The first brand to look to when it comes to fringe is Gucci, their fringe bags are making major statements and I’m obsessing over them.

My outfit of the week was created with the Gucci Fringed Textured-Leather Tote as the star of the show. While skinny jeans are still incredibly hip, I enjoy seeing flare jeans make a bit of a resurgence. As always, I love pairing a nice crisp white blouse with my denim, and then I added a bit of color with the Alice + Olivia jacket. Finish it off with the right pair of pumps and great accessories, and you have exactly what I’d love to be wearing right now.

Among the things that handbag lovers tell ourselves in order to make exorbitant accessories prices seem reasonable, “The crafstmanship is exquisite!” is one of the most popular. It’s rare that consumers get much of a peek inside that process, though. Late last year, we took you behind the scenes into the making of Gucci’s iconic bamboo trim, and now Gucci has thrown open its workshop doors once again to reveal a few of its secrets, this time with the Gucci Nouveau Fringe Bag. (more…)

During her tenure at the brand, creative director Frida Giannini has taken enormous strides in streamlining and simplifying what it is to be the Gucci woman. Tom Ford’s hard-nosed excess was fun, but Giannini has long offered up a softer experience that is more viscerally luxurious, and she’s taken that even another step further with Gucci’s Fall 2014 handbags. The collection features shapes both familiar and new, all made minimalist in soft leather and muted tones.

Gucci fans will immediately recognized the newly pared-down New Jackie Hobo, which does away with some of the trim details that were holding the design in the last decade and makes it feel more languid and casual. In addition, you’ll find small, structured shoulder bags with generous straps, plus oversized totes in what appears to be very sumptuous leather. To say we’re looking forward to seeing these bags in stores would be an understatement; this collection doesn’t try to hard or reach too far, and it does a lot of thinks exactly right.

[Images via Vogue.com]

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