On the heels of his first womenswear presentation back in September, Sabato De Darno just debuted his first men’s collection for Gucci for the Fall 2024 season, and in short, it’s good.
It’s really, really good.
The first thing to note is how well it sits with the womenswear collection. The two could have easily been presented as one, as many brands do these days, and it would have worked seamlessly. Pieces are mostly wearable and incredibly stylish, but in an understated way, dare we say quiet, way.
A stark contrast to Alessandro Michele’s Gucci. This collection cements the theme of change. A new era for the House of Gucci.
While critics have pointed out that De Sarno’s first work feels safe and even commercial, De Sarno is clear and concise in his vision. Explaining to Vogue Runway that he doesn’t “care about the Instagram moment,” and the ready-to-wear echoes that sentiment.
Pieces are mostly classic and well-fitting, oozing a chic but everyday sensibility. There are more fun novelty pieces as well, for the fashion boys amongst us, but overall, silhouettes are elevated versions of pieces to be worn day to day.
Models wore the clothes; the clothes didn’t wear the models.
The Many Man Bags of Gucci Men’s Fall 2024
The growing popularity of the men’s bag market was not lost on De Sarno, who delighted us with an incredible amount of bags. There were riffs on the classic Jackie 1961, in what can now be described as “Gucci Burgundy,” deep browns and bright green.
Then there’s the Gucci Monogram, seen on totes and a new moon bag, paired with matching RTW for head-to-toe logo looks. Plenty of other leather carryalls are present throughout, clutched by models in various shapes, some that read an embossed GUCCI on the side.
View bags from the runway below. Images courtesy of Gucci.




















So good. Love the direction this reset is taking. Some may say it’s the Zara-fication of Gucci but it’s the details and the cut of the clothes, ugh I love it so much. Accesories, the new “basic” hardware on the Jackie is growing on me because the focus is on the iconic shape of the Jackie! I need to calm down and find a buyer for my kidney, liver or whatever major organ I can spare because I plan on getting that shimmery fringe jacket at the very least and I’m sure the prices will be up there. Jk on the selling a major organ. This collection is just so beautiful and confident.
some is okay, some just oversized women’s bag selection. but the outfit is goooooodd, except the head to toe monogram. please no..
I like the AirTag (?) holder in the last photo.
I need an explainer on the dog leash clasp! Why?
Personally, I much preferred the push-pin clasp during the AM Gucci era to the dog leash clasp.
Ugh. This collection does not appeal. We’d far rather put our money in a time machine and go back to Tom Ford’s 1995 collection. Gorgeous then, gorgeous today. And you could head out in those clothes and not look like a sour-faced caricature of style.
❤️❤️❤️❤️I love a lot of the pieces ❤️❤️❤️❤️