As we recently announced, we’ve partnered with The Allstate Foundation Purple Purse to help raise awareness about and aid victims of domestic and financial abuse. Last week at The Plaza Hotel, we joined The Allstate Foundation, 2015 Purple Purse ambassador Kerry Washington and handbag designer Dee Ocleppo to celebrate the cause and catch a glimpse of the new bag.
We had a wonderful time with the other members of The Allstate Foundation PURSEonal Voices Network, as well as with Kerry and Dee; it was inspiring to see everyone band together to talk about domestic abuse, hear the stories of survivors and lead the way toward awareness and support, starting with the 2015 Purple Purse.
Kerry and Dee collaborated on the bag, which is a croc-embossed leather flap clutch with a removable gold-tone chain strap. The bag is now available exclusively at Saks for $350, with 25% of proceeds going to aid survivors and spread the word on the insidious nature of financial abuse.
If you’re not looking for a new bag but would still like to help, you can purchase a $10 Purple Purse bag charm, for which proceeds go to aid the 160 local non-profits competing to raise money for domestic and financial abuse victims in this year’s Purple Purse Challenge.
Also, if you’d like to deepen your own understanding of the challenges that domestic and financial abuse victims face, The Allstate Foundation Purple Purse has just unveiled an immersive online experience called “Why Don’t You Just Leave?” In it, you can go through the decision-making process that many abuse victims are faced with, day in and day out; it’s a powerful tool toward greater empathy.