Today, we’re excited to announce our participation in a very important cause. Megs and PurseBlog are part of the 2015 AllState Foundation Purple Purse PURSEonal Voices network, which means we’re one of a handful of sites supporting the campaign’s efforts to spread awareness and assist victims of domestic violence and financial abuse.

Every day, we talk about handbags as physical things, but the reason they’re so easy to obsess over is because they also hold a lot of symbolic value for the people who use them. We carry our whole lives in our handbags, and they’re small, constant touchstones of the kind of daily stability most of us take for granted, but that some women risk their lives every day to regain from their abusers.

You may not have heard of financial abuse, but it’s a factor in 98% of domestic violence situations. The abusive partner wields the threat of financial ruin as a manipulative tool to keep his victim from escaping, whether that means ruining her credit so she can’t sign a lease without him or harassing her at work until she loses her job and any last measure of independence. When people ask why a victim “doesn’t just leave,” it’s often because financial abuse has made the mechanics of leaving dangerous, of not impossible.

One in four women will experience domestic violence in their lives, which is more than those who will be afflicted by breast, lung and ovarian cancer combined. The Allstate Foundation Purple Purse has dedicated ten years and $43 million to spreading awareness of financial abuse and providing financial education and services to survivors, and we’ve joined in to help make 2015 its most impactful year yet, along with the campaign’s ambassador, Kerry Washington.

Kerry designed this year’s Allstate Foundation Purple Purse for the second year in a row, which will be unveiled at The Plaza Hotel on September 24th. Over the next few weeks, we’ll be bringing you even more ways to support Allstate Foundation Purple Purse, including getting the bag charm above, but for now, head to PurplePurse.com for resources and information on financial abuse and domestic violence; even if you’re not a victim, you may know someone who needs help.

If you’d like to follow along with Allstate Foundation Purple Purse at the unveiling tonight, make sure to tune in at 7 p.m. ET on the @PurplePurse Periscope channel.

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

Share Your Thoughts With Us

  • I love this cause. It’s is so easy to take for granted the things that many other people don’t have. There are lots of women who are more intelligent and more hardworking than me but never had the chance to empower themselves and are forced to remain in terrible relationships because they literally do not have the means to move on. I’ll proudly rock this purple charm on my bags.

    • Yes! Thank you for your support as well!

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  • Helene Gardner Kaufman

    I just bought a charm for 10 dollars. I will proudly wear it on one of my many, many, many bags for a great cause!

  • Amanda

    This is a great cause & beautifully written piece.

  • By Marlie

    This is amazing! Will definitely get a few to give us Christmas presents. And I will not forget to write in the card what a great cause this is.

    http://www.bymarlie.wordpress.com

  • ElainePG

    A wonderful cause. Thank you… all of you… for supporting it. Domestic abuse is often invisible (black eyes are the least of it) and I am SO glad you have noted financial abuse as suh an important part of the dynamic. Domestic abuse is all about control. I will be sending $$$ to support this campaign.

    • It’s eyeopening to learn the statistics. The more we get the word out there, we can help! The charm is only $10 and I hope lots of PurseBlog readers will be able to buy one to support the cause :)

  • anon

    What a wonderful cause! Just bought a bag charm (but I’m gonna use it as a key chain) and I can’t wait to receive it :)

  • Congratulations PB (and Amanda). This is a timely reminder of shocking behaviour which must be ruthlessly rooted out. You have my full support.

  • TexasST

    I will definitely be getting this charm. The color purple symbolize two things for me, domestic violence awareness and the fight to end Alzheimer’s disease.

  • Deborah

    Fantastic cause. I just bought three for myself and my two daughters.

  • Baby Darling

    What a great cause! Wanted to support by buying a charm but unfortunately I don’t see any info on international shipping so I guess it’s only for those in the US. Nonetheless, great write up and hope more will support this. :)

  • K_Elizabeth

    “Every day, we talk about handbags as physical things, but the reason they’re so easy to obsess over is because they also hold a lot of symbolic value for the people who use them. We carry our whole lives in our handbags, and they’re small, constant touchstones of the kind of daily stability most of us take for granted, but that some women risk their lives every day to regain from their abusers.”

    This sums it up perfectly. Heading over to PurplePurse.com now!

  • buffmom33

    Great cause thank you for bringing awareness to such a great cause I purchased a key chain and will continue to give to this organization!