Back in 2017, a color phenomenon took over both the internet and the fashion industry. Even we got in on the boom, which was impossible to ignore. And until Bottega green took the fashion world by storm in 2021, few other colors had such a singular impact on fashion as Millennial Pink. In case you need a little refresher; the Millennial Pink trend began circulating the internet back in 2017, when The Cut noticed an uptick in the not-quite-neon, not-quite-pastel, definitely not bright, sometimes-salmony, sometimes-peachy, soft pink hue dubbed Millennial Pink.

It wasn’t just a trend with bags, accessories, and clothing either. Rather, the popularity of MP spanned marketing and branding efforts from some of the biggest names in fashion, beauty, and beyond. From Glossier and Mansur Gavriel to Acne Studios and more, the color graced runways, subway ads, storefronts, and more. This year, pink is back, big time, and in recent weeks, the bold, pink boom has become impossible to ignore.

Think…(Hot) Pink

Pink has long since been a color associated with traditional femininity. This year, as many brands are re-exploring not only what it means to be a woman but the line between gender roles in general, bold pink is most definitely a color for all. Exuding a certain power, strength, and elegance bold, bright pink is having its moment.

Hot Pink Moment

There was that mohair Jacquemus cardigan that was seemingly the It-Item of the year, not to mention Balenciaga pink and Valentino’s all-pink-everything runway show. And while Pantone may have predicted something a little less…loud, I can’t say I’m surprised by this influx given fashion’s current obsession with statement-making shades like orange and green. Below we found over a dozen hot pink bags to get you in on the trend!

Loewe Cubi Bag
Saint Laurent Le 5 a 7 Shoulder Bag

Ferragamo Bow Crossbody Bag Dior Lady Dior Bag Valentino V Logo Bag Saint Laurent Manhattan Bag Balenciaga Hourglass Bag JW Anderson Twist Bag
JW Anderson Twister Bag
via Neiman Marcus
Balenciaga Xx Medium Flap Bag Bottega Veneta Mini Jodie Bag
Bottega Veneta Mini Jodie
via Bottega Veneta
Chanel 19 Bag Versace La Medusa Shoulder Bag
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Jame Ervin
Jame Ervin
4 months ago

I am happy hot pink is having a moment. I hope this translates to a slightly darker version, more fuchsia, and it’ll be time for me to load up! Love to see more brights/saturated tones and less muted colors that we have been seeing over the past few years.

Nan
Nan
4 months ago

I love hot pink and have the same Lady Dior (as pictured), but in medium. 👛💕💘

Michelle D Coles
Michelle D Coles
4 months ago

Finally, my favorite color has been recognized!

Tingeling
Tingeling
4 months ago

Yes yes. Just got the hot pink Valentino Loco pictured here and I am in love💖

Ava
Ava
3 months ago

There’s something about that woman’s energy that I so want to achieve. It’s like she exudes this kind of unseen power and authority.

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