Chloé debuted its now-iconic Drew bag back in 2014 under the direction of beloved designer Clare Waight Keller. Waight Keller was responsible for a slew of handbag hits during her tenure at the French design House, which is known for its romantic and girly bohemian aesthetic and gang of #ChloéGirls who fit the bill. However, it’s the Drew bag that is arguably her biggest hit of all. A design that wasn’t all that extraordinary or out of the box, but was still undeniably beautiful, the Drew became a favorite of editors, influencers and celebs alike, appearing on the runway in new iterations season after season.
Then, in 2017 new creative director Natacha Ramsay-Levi joined the Chloé team and fans wondered what it meant for the brand and its direction. But when Ramsay-Levi made her runway debut, the Chloé girls of the world rejoiced as it was inherently clear that the legacy left behind by her predecessor would reign, as the Drew remained an integral part of the designer’s Spring 2018 collection. And though the Drew eventually did disappear from the runway, it continued to exist as a fundamental part of the brand’s assortment, where it remains to this very day.
6 years is a long time in bag years, and for a bag to be readily available in a brand’s lineup for over a handful of years is no easy feat. Put simply, if a brand is still producing a silhouette it means that customers still want it. Desire = sales and sales = profit, regardless of if some people feel the style is outdated or past its prime. And while it will be interesting to see what happens with the Drew now that Ramsay-Levi has moved on and Chloé is now on its second designer following Waight-Keller who created the Drew, personally I feel the bag is still incredibly sleek and stylish. It’s modern enough to be relevant in 2020, yet has elements that allow it to feel like a classic, which is a hard balance to strike.
Do you think the Chloé Drew still has staying power?
My Cement pink drew (that happens to have the doubled up strap like yours) is in my top 3 bag purchases I’ve ever made.
I don’t care if kids want garrish, obviously designer bags with the label splashed on the cover. Some bags exude class and timelessness, and the drew is one of them. I don’t see anything old or outdated about it, but it’s meteoric rise has made many people sick of it. the drew will probably be dormant for the next few years unless Gabriela Hearst doesn’t discontinue it and breathes new life into it.
I think it will be a bag that will be discontinued soon, but will be revived later on. If there’s a bag that
I was obsessed with the Drew when it came out and I wore it religiously for years. But for the past year or two, I’ve felt it looks dated and stale and have put it away. So maybe I’ll get unsick of it in the future, but for now, I think it’s past its prime.
I think younger kids these days are obsessed with logos and silhouettes that can be spotted from a mile away, and the Chloe Drew Bag is the opposite – it doesn’t scream that it’s “designer”. I still love the Drew, and it was one of the first bags that I purchased. I definitely think it’s still an elegant choice. Even if it is trending downwards, I have no doubt it’ll pop up again in a few years, relevant as ever.
Completely agree!
Not related to the post but for the past few posts/days the pictures haven’t been loading properly on mobile. They’re too large and stack on top of each other.
Thank you – we’ve looked into it and it seems to be working ok on our end. Let us know if you’re still having trouble though.
This is the only Chloé I like. I don’t have one but keep thinking of getting one.
I think the design is timeless so I’d say it has staying power. Price point is still good too.
I still love and use mine though not as often since I dress down a lot more due to well…life! But I think it is definitely worth it to still purchase.