I’m Loving Loewe Bags Lately

Unbeknownst to me, I've been missing out big time on Loewe bags

One of my favorite weekend activities is going to Target and strolling every single aisle in the store. It’s my way of decompressing at the end of a long week, and I consider it a treat to enjoy my “me time” in my personal sanctuary. A few weeks ago I was indulging myself and casually strolling the aisles on a Saturday morning when I saw the most striking bag. I was taking my time in the shampoo aisle when it happened, I spotted the prettiest pebbled leather tote sitting in the cart next to mine. I’ve said I’m taking a break from totes, but the heart wants what it wants. After staring a few seconds longer than socially acceptable, I couldn’t identify any brand name or other markings except a beautiful and ornate, but unfamiliar to me, embossed logo on the top right corner of the bag. I took a mental snapshot of the bag in my mind and moved on to the lotion aisle.

About 20 minutes later I bumped into the woman with the mystery tote again, this time in the candle aisle. I stared at the bag once more and had every intention of asking her which brand made this beautiful bag, but she was on her phone and I felt that my opportunity was lost. I browsed a few more aisles before moving on to the self-check-out, still wondering about the bag. When I see a bag I love, I become obsessed and have to learn every detail I can find about it. I couldn’t wait to get home to conduct a deep dive search for this gorgeous tote.

After a long morning of shopping, I was ready for some much-needed caffeine and decided to stop at Starbucks for an iced almond milk latte before heading home. The bag stars aligned and as luck would have it, the woman with the beautiful tote was ordering a coffee in front of me. After we had ordered I was able to strike up a conversation and ask her where she had gotten her bag. She couldn’t have been nicer as she told me it was a Loewe bag that she had purchased from Nordstrom. She didn’t know the exact style of the bag, but a quick search later I learned it was a Flamenco Knot tote. I had heard of Loewe bags before and am familiar with the brand’s iconic puzzle bag, learning about it when Megs featured her puzzle bag in 2017, but I’ve never looked at any of their other styles. I thanked her again and excitedly rushed home to start my research. I relish discovering new brands, and was looking forward to reading up on Loewe.

Of course the first place I searched for more information on Loewe was PurseBlog, and when I found an article from 2016 stating Vogue had named Loewe the top competitor of Hermès, I felt my heart skip a beat. A few clicks through their website and I fell fast and hard for the Spanish luxury brand, taking an immediate shine to creative director Jonathan Anderson’s designs. I instantly felt the inklings of a new obsession emerging. Do you ever get that feeling when you see a new bag or brand? The one where you just know it will be one of your favorite bags before you even bring it home? I’m feeling that way with Loewe! It was pretty much love at first sight in the shampoo aisle at target, and I’m on a mission to buy a Loewe bag in 2019.

Below are some of my favorite Loewe bags. Do you own a bag from Loewe? I’d love to hear about it!