Images via Mulberry

Spring ads are always my personal favorite, and the newly released Mulberry Spring 2012 campaign is a perfect illustration of why. If you don’t look at these photos and feel a fierce need for a floppy straw hat and a lobster roll (in addition to a new bag, of course), then you and I can’t be friends.

Mulberry Small Bayswater, $1100 via Net-a-Porter

Ever since the launch of the Alexa, Mulberry has been on a roll. With the company’s penchant for punched-up basics that don’t break the bank quite as badly as some of the similarly covetable handbags on the market, Mulberry has found themselves uniquely well-positioned with a group of young, stylish, upwardly mobile customers that can’t get enough of their bags.

Mulberry Postman’s Lock Satchel, $1000 via Net-a-Porter

To me, the Kelly shape – a simple, arm-carried bag with a front flap closure and a top handle – is a classic shape that doesn’t really belong to Hermes so much as it belongs to handbag design in general.

Mulberry Travel Adapter, $230 via Net-a-Porter

Luxury travel accessories usually fall into two categories: Pretty things that no one actually uses or needs and things that are pretty while also being surprisingly useful. The Mulberry Travel Adapter, complete with its bright pink leather carrying case, is one of the few that fits firmly in the latter designation.

After I wrote the title for this post, I realized that I am an over-user of the word chic. Still, though, many times it seems like a fitting word for many different items, and the Mulberry Evelina deserves to be called chic.

Images via Vogue.com

Although Mulberry has brokered its handbag popularity into extraordinary success above and beyond the world of leather goods, the British brand always remembers on which side its bread is buttered: accessories. Mulberry never fails to include lots of handbag goodies in its runway shows for those of us who are more interested in what the models are carrying than what they’re wearing, and Mulberry Spring 2012 included bags of nearly every type imaginably.

Photos via Stylelist

Although Mulberry already has a very nice boutiques in the West Village and on the cusp of the Upper East Side, it’s no surprise that the brand that named its most famous bag after Alexa Chung would want to have a serious downtown presence as well.

Mulbery Albert Leather Holdall, $1450 via Mr. Porter

I know what you guys are thinking. It wasn’t all that long ago that we featured another Mulberry holdall for Man Bag Monday and we try to keep things diverse around here, but when a single brand is performing so well, it’s hard to spread the praise around.

Mulberry Carter Camera Bag, $1220 via Matches

Mulberry just kind of has a knack, you know? Somehow, the brand’s creative minds know how to take traditional, classic bags and tweak them just enough to make them covetable, young and modern.

Mulberry Clipper Leather Holdall, $1495 via Mr. Porter

Every time I see the Mulberry Clipper Leather Holdall, I sigh a little bit. It’s both a happy and a sad sigh – happy because the bag is both functional and simply gorgeous, sad because I don’t have one in my closet right now.