Luxury accessories have an exclusivity problem. Because handbags are generally among a company’s most profitable and marketable product categories, most brands want (and need) to sell them hand over first in order to stay on the seasonal fashion treadmill. That’s a bit tricky, though, because one of the things luxury customers look for most in a new purchase is a sense of exclusivity; how do you sell lots of bags while still making every bag-buyer feel like she’s the only person in the world who has a particular piece?
Limited Edition Bags(Page 2)
At first, they were simply a fashion-insider favorite. Then they were available on Moda Operandi, but only for a few days. After that, you had to contact the brand directly to order your Edie Parker Nameplate Clutch, a process which most customers shy away from in the era of depersonalized online shopping.
Louis Vuitton knows just how we like to commemorate an occasion: with a new bag. To celebrate the 30th anniversary of the Louis Vuitton Cup serving as a qualifier to the America’s Cup yacht race, the brand has opened a pop-up shop on the San Francisco Bay and stocked it with all of the Vuitton sports gear you could want.
If there’s a word in fashion that’s more overused and abused than “couture,” then I don’t know what it is. (Maybe “curate,” but that’s another rant entirely.) Instead of referring to designer clothing in general, which is how so many people use it, “couture” is a subset of luxury goods that are made by hand, on order, and offer the finest materials and craftsmanship available.
We mentioned last week that the theme for the Metropolitan Museum of Art’s 2013 Costume Institute Gala would be Punk: From Chaos to Couture and that we’re pretty excited about it; after all, the leather-clad, hardware-covered look translates particularly well to the bags and accessories that we hold so dear.
For a department store like no other in the world, any ol’ anniversary celebration just doesn’t cut it. Where most companies might be tempted to celebrate 75 or 100 or 120 years in business, Bergdorf Goodman has saved up all its celebratory energy for a singular date befitting a singular store, and this year, its feting its 111th anniversary with a whole host of special goodies, all the way from special shopping bags to custom iPhone cases to limited edition bags, shoes and clothes from some of the world’s most sought-after designers.
In case you hadn’t heard, Grace Coddington, the unsung hero of Vogue herself, is also the world’s most elegant cat lady. Step aside, Choupette Lagerfeld – Pumpkin Coddington is fashion’s new favorite cat, and he’s being feted by a capsule accessories collection from Balenciaga, in collaboration with his fabulous owner.