Although sales are slowing in the long-booming Asian luxury market, it probably won’t surprise bag lovers to hear that Hermès continues to increase its sales and meet the expectations of industry-watching analysts. It also probably won’t surprise you to hear why; Bloomberg credits the brand’s strength with the Birkin’s perpetual scarcity.
Comparing an Hermès bag to that of almost any other brand isn’t fair under normal circumstances; when you do it with a contemporary design that costs less than $500, it’s the sartorial equivalent of bringing a gun to a knife fight.
When I think of fashion brands that embrace technology, Hermès isn’t the first name to come to mind, but the company seems to be looking to change that, at least in a small way. Yesterday, Apple announced that Hermès will make three special leather bands for a new series of its Apple Watch that will also have a unique, Hermès-branded interface.
The world’s most popular handbag brands go to great lengths to make their handbags difficult to get, but thanks to the democratizing forces of the Internet, it’s no longer as hard as it once was. Accessibility to those bags often comes by way of auctions and trunkshows of pre-owned bags, but yesterday, I realized there’s a place where you can shop a fairly large selection all the time: farfetch.com.