Logo bags bring out a lot of strong opinions on both sides, which is actually what makes them a great trend: you can’t help but notice a sudden influx of them, and when it happens, almost everyone has a strong emotional response. That some of those responses are negative is beside the point, and for the combative among us (me), it actually makes carrying a logo bag even more fun.
The logo look has been resurgent for a while now, and we’ve reached a point where even brands that have no history of monogrammed bags are trying their hands at the trend with varying levels of success. Below, we take a look at nearly a dozen high-profile logo bags and how they fit into the market right now.
Balenciaga Wheel Belt Bag
$895 via Net-a-Porter
The combination of a big logo and one of the year’s other biggest trends—the fanny pack—makes this piece the platonic ideal of summer 2018 handbags, whether you like it or not.
Céline Made In Tote
$1,500 via Céline
Phoebe Philo has never been one for logo bags, but in her final collection at the brand, Céline released one: a simple tote with a blown-up marker of the Made In Italy stamp that all its bags bear.
Dior Saddle Bag
The logo trend is a mid-2000s throwback, and the Dior Saddle Bag in Dior’s signature print is the clearest illustration of that nostalgia.
Fendi Runaway Small Tote
$2,590 via Neiman Marcus
Because Fendi moved away from its logo print for a few years, its new emphasis on it also feels nostalgic, but in this case it’s on a decidedly 2018 shape.
Goyard Cap Vert Bag
$2,070 via Goyard Boutiques
Goyard’s bags have long been used and enjoyed by plenty of people who find most logos too in-your-face for their tastes, which means their popularity actually increased during the years that most logo bags were on a sales decline. Now that those other logos are back, Goyard’s is still, somehow, more popular than ever. Impressive, huh?
Gucci Guccy Mini Shoulder Bag
$1,790 via Gucci
Gucci helped hasten the return of the logo look, and it’s the brand that’s gotten the most creative in using its name and logo in fun, different ways.
Loewe Vertical Fringe Tote
$1,890 via Nordstrom
Can brands without famous logos still cash in on the logo craze? This is the year we find out.
Louis Vuitton Pochette Metis bag
$1,830 via Louis Vuitton
Along with Gucci, a newly vibrant Louis Vuitton under a new designer has also hastened the return of logos, and now the Pochette Metis, one of the brand’s most popular bags, is basically impossible to buy without making friends with your local sales associate.
MCM X Mini Stark Side Stud Backpack
$670 via Nordstrom
MCM doesn’t get as much credit in the return of logos as it probably deserves—its throwback print preceded the Gucci and Louis Vuitton resurgences, and seeing it in pale pink made me think I could love a logo for the first time in a long time.
Prada City Calf Bowler Bag
$2,390 via Nordstrom
Prada’s famous logo plaques are a little too subtle to really seize the mood of current logo trends, so the brand is trying something new, and far bolder.
Valentino Rockstud Spikes Shoulder Bag
$2,895 via Net-a-Porter
Like Prada, Valentino faces the problem have not having a longstanding logo print for which people can be nostalgic, and it’s trying to navigate that problem by creating something thoroughly modern.
