The fashion industry has hosted a logo renaissance over the past few season, with brands like Alexander Wang and DKNY plastering their logos all over clothes, much to the pleasure of streetwear-obsessed fashion customers. When it comes to accessories, though, the trend has been a bit different. Instead of the monogram-covered bags that were a hallmark of the early 2000s, handbag lovers have turned their attention to bags festooned from everything from Snoopy to Cornflakes, and the fit of nostalgia doesn’t appear to be waning.
It’s not hard to understand why handbags don’t really fit into the current wave of logo-mania; logo bags are still too freshly crass-feeling in the minds of most consumers to qualify for a nostalgia tour. Much of the trend’s clothing references the 80s and 90s, but logo bags were still incredibly popular as recently as ten years ago, and that’s not a generous enough break for the look to come around again.
Instead, handbag designers have looked to other sources of cultural nostalgia to pull at customers’ heartstrings. For instance, Coach collaborated with Peanuts for Snoopy and Woodstock-festooned bags that debuted at Colette in Paris; Anya Hindmarch teamed up with Kellogg’s for cereal-themed bags and accessories; and Moschino has co-opted McDonald’s, Barbie, Hershey’s and Spongebob Squarepants in the space of two seasons under the creative control of Jeremy Scott.
By all indications, consumers are responding enthusiastically to these brands’ not-so-serious take on accessories. Coach’s Peanuts collection sold out in less than 24 hours at the brand’s website, Hindmarch’s cereal bags sold so well that they’re back from a second season and Scott’s use of brand imagery took Moschino from an also-ran to an industry favorite almost instantly. Not only do nostalgia collaborations sell well, but they can help a designer reach a larger audience than they could with the company’s normal designs, even if those designs are excellent.
There’s no indication that this trend is going anywhere soon, so it’s time to start hoping that something wonderful from your childhood makes it onto a bag. Personally, I’ll be holding my breath in anticipation of some designer doing a Daria capsule collection and making my entire life worth living.
Anya Hindmarch Ebury Maxi Cornflakes Tote
$2,295 via Net-a-Porter
Anya Hindmarch Imperial Frosties Clutch
Coach Snoopy Mini Zip-Around Bag
Coach Surrey Mini Snoopy Satchel
Moschino Happy Meal Bag
Moschino Logo PVC Shoulder Bag
$795 via Net-a-Porter
The Moschino X Barbie could’ve been cute but Jeremy Scott just does way to much & 795 for real? The Coach X Snoopy is love.
Coach Snoopy Mini Zip-Around Bag and Coach Surrey Mini Snoopy Satchel I love. 🙂
The coach snoopy satchel is adorable! My little fashionista daughter will steal it from me in a second. So appropriate from 8 to 80. Will North America see it soon?
Hi Katrina, unfortunately this collection debuted when coach launched their latest selection for the end of October, and all of the snoopy items sold out in 24 hrs. You might still be able to catch one on eBay, but beware of the exhorbitant prices due to the collectible nature.
All of the Coach x Peanuts line is sold out. Some of it is now selling for exorbitant prices on Ebay.
It sold so fast!
I love ALL of the Anya H line and I will definitely pick one up. But the cutest and craziest was the McDonalds – reiteration of the Chanel flap by Moschino – I saw it in street action a few time and it was just really cool in the best “I am not taking myself seriously at all” way.
This blog has become impossible to read through Bloglovin on the iPhone. It’s so frustrating. The pictures don’t scroll well or not at all. It takes forever to get to the actual post with the pictures. Too many clicks. I have stopped reading out of frustration which is a shame as I love this blog. Please can something be done??
Does it read differently if you just visit the site not via Bloglovin on the phone? I can install bloglovin to see how it loads to see if I can help rectify any problems. So sorry you are experiencing issues!
Thanks for responding Megs. I tried the website rather than Bloglovin and can’t say it’s much better. Using the arrows to scroll through the pictures rarely works. I was looking at the Fendi article and was able to scroll through a few of the pictures but then switched to the arrows and it want back to the first picture again. Plus the image numbers don’t increase. I know people complained of the old format but once you were on the page with all the pictures it was very smooth. This is all with the iPhone. PC works great.
AAAAAaahhh! I love Snoopy!!! I think I’d carry a Hefty bag with handles if it had a pic of him as Joe Cool! With that said the Coach bag is really cute.
I wouldn’t pay any amount of money for these heinous bags. They are ridiculous. What do you women see in them?
Heyyyy I saw that same handbag at http://neatstacks.com. I was going to buy but they were so cheap I thought they might be fake.
WHERE BUY THIS COACH SNOOPY ?