With a quick unlocking of your smartphone and one never-ending scroll through Instagram and TikTok, it’s easy to develop a pretty good understanding of what’s trending. Or, at the very least, you’d get an idea of what products influencers and, in turn, the marketing departments of our favorite brands are trying to sell us.
To dive in a little further, we look to the Lyst Index’s quarterly report of what’s hot in fashion. Lyst compiles various data metrics to analyze current market trends and help us understand the most-wanted products and brands.
The Margaux Has Its Moment
2023’s Q4 report pulls sales numbers, Google searches, other important markers such as brand and product social media callouts, and engagement stats worldwide. We’ll dive a little deeper into the report below, but the most intriguing call-out centers around The Row Margaux, the most wanted product of all of Q4.
The Margaux is nothing new. While it was once a bit of a sleeper silhouette, it has turned into the It-Bag of the moment, the poster child of quiet luxury, if you will, and we’re not at all surprised at this metric. Driven by its bag of the moment, The Row made its debut on The Lyst Index, taking 18th place with demand for the brand increasing by 93%.
When it came to brand popularity, the Loewe love continued, but Prada and its little sis Miu Miu took the top spots, respectively. While analysts continue to talk about the luxury slowdown, Lyst data points to consumers being unwilling to compromise on the brands they purchase from.
Miu Miu’s popularity continues to reign, and this quarter, the kitten-heel trend, coupled with the color of the season, led to a spike in searches for Miu Miu’s red patent kitten heels.
Other important callouts include Loewe’s continued reign in the top ten under the direction of Jonathon Anderson. There’s also Ralph Lauren‘s call out as a brand to watch, with searches up 22%, and Taylor Swift’s most-coveted accessory joining the ranks as one of the top ten products of the quarter.
featured image via @alina_frendiy