With a quick unlocking of your smartphone and one never-ending scroll through Instagram and TikTok, it’s easy to develop a pretty good understanding of what’s trending. Or, at the very least, you’d get an idea of what products influencers and, in turn, the marketing departments of our favorite brands are trying to sell us.
To dive in a little further, we look to the Lyst Index’s quarterly report of what’s hot in fashion. Lyst compiles various data metrics to analyze current market trends and help us understand the most-wanted products and brands.
The Margaux Has Its Moment
2023’s Q4 report pulls sales numbers, Google searches, other important markers such as brand and product social media callouts, and engagement stats worldwide. We’ll dive a little deeper into the report below, but the most intriguing call-out centers around The Row Margaux, the most wanted product of all of Q4.
The Margaux is nothing new. While it was once a bit of a sleeper silhouette, it has turned into the It-Bag of the moment, the poster child of quiet luxury, if you will, and we’re not at all surprised at this metric. Driven by its bag of the moment, The Row made its debut on The Lyst Index, taking 18th place with demand for the brand increasing by 93%.
Brand Love
When it came to brand popularity, the Loewe love continued, but Prada and its little sis Miu Miu took the top spots, respectively. While analysts continue to talk about the luxury slowdown, Lyst data points to consumers being unwilling to compromise on the brands they purchase from.
Miu Miu’s popularity continues to reign, and this quarter, the kitten-heel trend, coupled with the color of the season, led to a spike in searches for Miu Miu’s red patent kitten heels.
Other important callouts include Loewe’s continued reign in the top ten under the direction of Jonathon Anderson. There’s also Ralph Lauren‘s call out as a brand to watch, with searches up 22%, and Taylor Swift’s most-coveted accessory joining the ranks as one of the top ten products of the quarter.
featured image via @alina_frendiy
Nobody wants this bag – it’s unremarkable – stop trying to make fetch happen
“Stop trying to make fetch happen” is from the 2004 Mean Girls movie. Isn’t it time to retire this beat up, tired old cliche?
No. It’s funny and a classic line from a popular movie. It’s like asking people to stop quoting from gone with the wind or the godfather.
BRAVA!! “Leave the gun, take the cannoli”. Also the fetch quote is perfectly applicable to this situation. Well played, Nyp12!! 😉
exactly!
There are more ads than pics of bags on this site anymore.
Can y’all make it less obvious you are being paid to post about this bag
Does it really matter? They can’t bring you content without monetary compensation. Everyone gets paid for their work, why should they be any different?
Of course not. There is absolutely *not* a PR campaign indirectly supporting these posts through some clever mechanism that separates compensation from promotion. Everyone, everywhere, all at once, is organically speaking on this wholly unique tote. (:
/s
Paid partnerships are always and will always be marked!
This was a news post on the latest information from Lyst, and it just so happens that the Margaux was the trending item. We cover relevant bags and trends; whether or not we like the bag, it is very hot right now.
Thank you for this post about Margaux.
I was dubious about the Margaux too at the beginning and could not understand its appeal or fuss about it.
However, all of that changed the moment I tried one (17 size) up close: the saddle leather is buttery soft, and when you touch it you feel the impeccable leather quality, the construction/stitching, handles, and hardware – not one fault. The Margaux is extremely well crafted in Italy, the inside lining is white cotton (has a silky feel to it) which gives the bag its lightness.
It holds a lot and you can fit a lot. No matter how much you cram in there, it is light which I love.
The price tag is on the expensive side, sure – however, in my humble opinion, it is worth it. I decided to go for the 17 because I like roomier bags and would prefer to have the extra bit of space. The 15 is also a great choice. I prefer to pay for quality leather rather than pay for a big brand name – which we don’t even know for certain like the old days where the leather came from, where the bag is truly made, irrespective of the tags saying: “Made In Italy or made in France.” Respectfully, no offence to anyone preferring these bags!
I have not loved a bag as much as I love my Margaux and I am more than happy.
Handbags are strictly a personal choice that reflect someone’s lifestyle. I respect everyone’s opinion – some like the Margaux and some do not. Sharing my experience with you to help those who are considering the Margaux…
Two weeks ago, I saw my first Margaux IRL — a larger size (15 or 17) in the brown suede. It does have a great look; I see why it’s so popular. Not sure I would be willing to spend $5k on it. Out of curiosity, I started swanning around online to see if I could find something in the same general appearance ballpark (brown suede, attractive, able to be used as a work bag) at a more accessible price. Out of the bags I looked at, the Fairfax and Favor Windsor bag stood out. https://www.fairfaxandfavor.com/products/the-windsor-chocolate Of course it’s not the same and won’t satisfy anybody who really wants the Margaux. But it’s well made, good looking and well-reviewed & costs about one-tenth the Margaux price. So, if you fall into the “want the look for less” category, this is a possible option.
I have yet to actually get my hands on one up close, so thank you for your POV! I’ve seen others carry, and it looks great, but I agree the price tag is hard to stomach.
I do think this bag is very hot right now since it’s basically sold out on their website. I have wanted this bag, but now that it’s “hot” with influencers, I will want to wait for things to quiet down before purchasing. As for Prada being so hot, that surprises me. I feel like the few times I have gone to a Prada store they are empty and the SA’s are so happy to see me, or anyone, come in. But I am sure I am just out of touch.
I agree with you, I have been hunting for a Margaux 15 for a little while now and every time a bag in that size in a non-light colour (not taupe or white or beige) comes back into stock anywhere like Mytheresa or Matches, it is snatched up in an instant. I feel like the prices have also gone up a lot in the last few months because it is so in demand. I am hoping that things will quiet down so I can buy it at some stage, but I’m also worried there will be price increases because of how popular it is! Can’t win!
It’s hard to find a taupe in size 15. They are sold out. The color is so much more versatile than the brown or black.
I find the lighter colours beautiful, but in a bag of this size, it will definitely be rubbing against my jeans or I’ll be grabbing the handles daily and I’m worried about it getting grubby or dirty 🙁
Beautiful bag!!! And partnerships/ad’s help support this website! Seems like a few of you woke up crabby this morning, c’mon —we’re talking about bags, don’t be so negative!!!
I am pretty annoyed that the Margaux is now a thing. It kind of ruins it for people who wanted it because it was under the radar. That said, I do Iove The Row’s handbags. They feel timeless and the quality is very, very good. I got a Sofia bag in December and couldn’t believe the leather. It’s the silkiest I’ve ever felt.
It’s a beautiful bag!
I’m sooo glad I don’t have the brainwashing apps that are TT and IG! Never even heard of this. You brainwashed too, or paid. This bag doesn’t even appeal to me.
I REALLY want this bag. I have no need for it whatsoever. I have plenty of bags that are a similar shape and function. I am very susceptible to the Margaux hype, I guess.
Even after seeing this bag in person, I still don’t get the appeal and don’t feel like I’m missing out.
The first pic of the brown suede bag looks a lot like my navy suede Celine Phantom.