Like it or not, many trends are driven by influencer culture. As an active member of the PurseBlog community, I’ve picked up on the fact that many of you don’t exactly enjoy the influence that bloggers and social media have on shopping and they don't impact your decisions when purchasing handbags. However, it can’t go ignored that influencers have an impact on fashion trends for the masses. One trend I believe blew up due to influencer culture? Canvas tote bags as every-day, non-beachy handbags.
I can still vividly remember scrolling through instagram one winter morning several years ago when an influencer I was following at the time posed in the snow with a pink Deauville Chanel tote bag. It struck me as odd that she was bundled up in the snow wearing a bag that I could only describe as a beach or pool tote. However, I clicked “like” and moved on. A few weeks later and I noticed many influencers on my feed carrying the same beach tote bag throughout the winter, spring, summer, and eventually, into the fall.
Fast forward to 2021 and you can find many iterations of the canvas tote bag. Sure, a canvas tote design is nothing new to fashion, but wearing one as an everyday bag is certainly a trend in my eyes. Do you love this trend or would you leave it? For me personally, I’m leaving it for the beach and looking ahead to other trends for my next handbag purchase.
For anyone loving the everyday canvas bag trend, I rounded up a few styles just for you. With summer around the corner, now could be a good time to stock up on a canvas bag even if you intend on carrying it only only to the beach.
[featured image via @alyssa.lenore]